Despite the unprecedented challenges the restaurant industry faced in 2020 and 2021 due to the COVID-19 pandemic—including an estimated $255 billion sales loss1—franchising activity didn’t come to a complete halt.
Topics: Quick Service Restaurant, Casual Dining Restaurant, Delivery, OREO, Cookies, Foodservice Industry, Menu, Menu Strategy, Food & Beverage, Sales & Profitability, Drive-Thru, Limited Time Offers (LTOs)
Staffing shortages. Supply chain snafus. COVID-19 concerns. No doubt about it: Foodservice operators still face daunting challenges. But those off-premises channels that the industry developed at a dizzying pace remain reliable revenue engines.
As hard as it may be to believe, 2022 is approaching with all the speed of a digital order. In fact, while takeout and delivery services were already growing, it’s hard to believe that a pandemic would cause a seismic shift toward off-premises channels.
Foodservice operators who are hungry for sales can always count on cookies. In fact, the beloved baked goods staple raises so much dough at limited service restaurants, cookies are the segment’s most menued dessert item.
Consumers favor flavor when it comes to menu attributes—and that applies to both limited-service and full-service restaurants and across generations, according to survey data from the market research firm Technomic. Overall, consumers rank “appealing taste and flavor” the top traffic driver for LSRs (60%) and FSRs (64%).1