Strong off-premises capabilities have become the not-so-secret sauce of success for foodservice operators during the COVID-19 crisis. Pizza chains in particular have become delivery powerhouses.
Dining indoors is still taking a backseat to delivery and other off-premises channels, according to the market research firm Technomic.1 While onsite dining restrictions have been easing in most parts of the country and 41% of consumers surveyed had dined on premises (compared with 16% in May), off-premises remains the method of choice for most foodservice customers.1
Domino’s delivers sales—and a dilemma. In Q3, the pizza powerhouse served up its strongest sales performance in years.1 U.S. same-store sales were up 17.5%, and international same-stores sales rose 6.2%—a record since the company began reporting publicly in 2004.1
As fallout from the pandemic persists, major chains are stepping up efforts to connect with consumers and spur sales through digital channels and creative promotions.
Months into the pandemic, drive-thrus have become reliable revenue engines that offer consumers a coveted combination of convenience and safety. According to the location technology company Bluedot, 74% of people have used drive-thrus the same amount or more often than usual since the onset of COVID-19—a 43% increase from April.1