Months into the pandemic, drive-thrus have become reliable revenue engines that offer consumers a coveted combination of convenience and safety. According to the location technology company Bluedot, 74% of people have used drive-thrus the same amount or more often than usual since the onset of COVID-19—a 43% increase from April.1
Foodservice operators are busy sorting through a mixed bag of opportunities and challenges as states reopen and dining rooms resume service. But while there’s been a feeding frenzy of attention focused on the commercial sector, noncommercial dining is also undergoing a transformation.
Snacking trends may evolve, but America’s appetite for snacks continues to feed the bottom line in a big way. The pandemic hasn't slowed our penchant for snacking, though it has changed what we consume—and when, where and how we do it.
Delivery has always been desirable, if only for its sheer convenience. And now, as the pandemic persists with a far-ranging impact on the industry, it carries the enhanced appeal of combining convenience with safety.
It's become a key fact of foodservice today: The pandemic has hastened the pivot to off-premises business for restaurants across America. Forty-two percent of restaurant operators surveyed by Rewards Network, a restaurant rewards platform provider, have added delivery, and 31% plan to continue to invest in it—a clear indication that the service is here to stay.1