Before you can whet people’s appetite for your menu, you need to grab their attention—and that involves marketing. But with so many promotions circulating through today’s amazing array of marketing channels, from social (a huge smorgasbord in itself) and mobile to print and broadcast—it’s hard to keep pace with trends and zero in on what works best.
For foodservice operators hungry for growth and higher margins, riding the e‑commerce wave can be very appealing. But understanding e‑commerce, its potential and pitfalls, is essential if you don’t want to come up empty, or worse, in a hole of wasted time and money.
With the rise of social media and devices that keep us connected 24/7, the sumptuous smorgasbord of food promotions has blown up into a full-out feeding frenzy for operators and consumers. And with consumers becoming more and more accustomed to expect digitally disseminated deals across industries, it’s no wonder.
When considering the mega-impact micro markets are having on the food service industry, you can’t help but wonder how the trend started, where it’s headed, and what it means for you and your customers. A macro picture of micro markets can deepen your understanding of them and help you grab a bigger piece of the constantly growing self-service pie.
Let’s face it: We could all use a little schooling when it comes to taking advantage of the opportunities for increased sales and customer loyalty that the back-to-school season presents. Providing healthy options is a hot trend across the foodservice industry, and schools are no exception to the rule.
The economy isn’t the only thing that’s gone global; so have snack trends, which increasingly reflect an international influence as flavors become more varied.
Size matters, at least when it comes to pushing snack purchases. Consumers agree that anything can be a snack, as long as it’s a small portion size.1 It’s true. Miniaturizing your menu can maximize your opportunity to entice the 94% of adults who snack at least once a day.2
As summer heats up across the country, it’s no surprise that consumers often choose to cool off with frosty and frothy blended beverages. Making it the perfect time to promote milkshakes in your operation.
The National Confectioners Association held it’s annual Sweets & Snacks Expo May 24-26, 2016 in Chicago, and as usual it was chock full of exciting insights and tasty trends to help keep your business on the path to profit in the year ahead. Here are a few key ideas that emerged at this year’s event to keep in mind.