A case in point is the Asia Pacific region. In the second offering of Food Industry Asia’s Lunch Series held in Singapore last year, global market intelligence agency Mintel identified four overarching trends that it anticipates will help drive food and drink consumption in the region in the coming years.1 Gleaned from the work of more than 100 Mintel analysts with a global reach across the food, drink and foodservice industries, the trends were parsed in a presentation by Avanthi Ravindran, senior trend and innovation consultant at Mintel South-East Asia and India.1
2016 was a whirlwind of on-the-go snacking, clean label watching, better-for-you branding and millennial menu-innovation mania. No surprise, then, that those in the know forecast flux for the new year.
A feast of devices and digital marketing channels has created a feeding frenzy for marketers hungry to reach new customers and retain existing ones. As we explored in “Marketing on the Menu,” digital marketing is a must-or-bust proposition for today’s restaurant operations. To keep pace with a digitally accelerating marketing environment filled with digitally savvy consumers, you need to capitalize on the foodservice trend of tapping into tech and get a handle on what it brings to the table.
Before you can whet people’s appetite for your menu, you need to grab their attention—and that involves marketing. But with so many promotions circulating through today’s amazing array of marketing channels, from social (a huge smorgasbord in itself) and mobile to print and broadcast—it’s hard to keep pace with trends and zero in on what works best.
For foodservice operators hungry for growth and higher margins, riding the e‑commerce wave can be very appealing. But understanding e‑commerce, its potential and pitfalls, is essential if you don’t want to come up empty, or worse, in a hole of wasted time and money.
Instagram has more than arrived; it’s dominating. As a leading social media outlet, its ever-growing user base offers operators like you seemingly unlimited reach to interact with customers past, present and future.
In today’s digital world, you can no longer afford to wait days or weeks to answer customer complaints. Empowered and emboldened through social media, customers expect immediate resolution to their concerns.
Great food alone doesn’t cut it anymore in the world of smartphones. Today’s customers want a total dining experience. And they’re holding all the power.
Trendsetting millennials know exactly what they want when it comes to snack foods. We’ve posted about the four distinctive types of millennial snackers, and this large consumer group continues to inspire trends.
Let’s face it: people drool over social food porn. Viewing it is as much of a guilty pleasure as eating it. And nobody follows, likes and shares it more than millennials. This year alone, 48.2 million millennials are projected to use Instagram. And by 2019, nearly two-thirds of millennials will be using their smartphones to feast their eyes on the site.1