Image courtesy of Applebee's
Topics: Technology, Promotions, Marketing & Communications, Business & Industry, Quick Service Restaurant, Gen Z, Online Reviews, Social Media, Customer Experience, Consumer Behavior, Limited Time Offers (LTOs), Mobile App, Foodservice
Just when it seemed economic challenges might put growth on the back burner, the restaurant industry managed to serve up a fresh batch of optimism, with an interesting mix of results—in real life and in the metaverse.
As two major foodservice trends, robotics and plant-based meat alternatives are playing a pivotal role in paving the way to the future of the industry. International food and restaurant consultants Baum+Whiteman have identified robotics as the trend of the year and include plant-based chicken as another top trend expected to reach new heights in 2022.1
When it comes to digital innovation, Shake Shack has poured it on thick—so much so that even as in-store traffic returns, digital remains a powerful revenue engine, driving 43% of sales (app, website and delivery) in the first quarter of 2022.1 While the fast-casual supernova has become renowned for its forward-thinking, tech-driven off-channel integrations, it was actually teetering on the brink of a precipitous nosedive before it took the seismic shift that jump-started sales during the pandemic.
Consumers have built up quite the appetite for indoor dining during the pandemic, according to the crowd-sourced review platform and table reservation service Yelp.