Delivery may be growing at a dizzying pace, but the speedway of intersecting challenges and opportunities can cause confusion among foodservice operations weighing which way to turn. In-house delivery fleet or third-party service? A mix of both? Does the expanded market reach of third-party platforms deliver enough ROI when balanced against service fees?
As delivery continues to drive sales for restaurant operations across the country, the third-party bandwagon keeps chugging along, with more and more chains jumping aboard.
As if increasingly tight margins weren’t hard enough to swallow, now new players on the already crowded foodservice field are competing for share of stomach.
As the consumer appetite for better-for-you and functional foodservice continues to grow, wellness-driven meal delivery can be expected to make more inroads into the market. Jumping on the better-for-you bandwagon seems an essential ingredient in any recipe for off-premises business success.
Catering is stepping up to the plate as a reliable way to feed the foodservice bottom line. The market research firm Technomic reports that in 2017 the booming U.S. catering market topped $58 billion—more than $22 billion of which was eaten up by business catering, with the balance (nearly $36 billion) attributed to social catering.1