Renowned as a revenue engine responsible for blazing a trail of profits at a time when onsite traffic seemed to stall, delivery may be gearing up to go into overdrive. According to the foodservice market research and advisory firm Technomic, off-premise orders generate 44% of all restaurant sales, and a quarter of those are delivery.1
The delivery boom is driving business at a rapid pace, piling plates high with profits for restaurant operations across the country. According to the market research firm NPD Group, deliveries turbocharged a 20% increase in revenue over the last five years, and the overall number of deliveries grew by 10%.1
Delivery is often seen as a bright spot during dark times for the restaurant industry. But while it may be responsible for jumpstarting stalled sales, historically the industry has shown strong growth, as the research firm CBInsights reports.1
The foodservice delivery phenomenon continues at a frenzied pace, and restaurant operators, retailers and third-party platforms are stepping up to the plate to capitalize on the trend and feed growing consumer demand.
More and more consumers these days have foodservice under their thumb—literally. In fact, so many foodies are feeding their need for the speed and convenience of restaurant apps, there’s been a 70% growth in usage, according to survey results from GlobalWebIndex.1
The consumer data and analytics firm found that among a cross-section of foodies (defined as people with a strong interest in food, restaurants or cooking), the percentage of consumers between the ages of 16 and 64 using apps rose from 20% to 34%.1 And the upward arc of usage continues.1