As they scramble to make the most of the delivery phenomenon, foodservice operations seem to be waking up in a big way to the sales potential of breakfast delivery.
Topics: Technology, Millennials, Trends, Mobile, Brunch, Casual Dining Restaurant, Delivery, Breakfast, Snack, Grab-and-Go, Convenience, Foodservice Industry, Menu, Distribution, Menu Strategy, Food & Beverage, Sales & Profitability
As each new year nears, industry experts and research analysts serve up a smorgasbord of foodservice trends and offer insights into what to expect in the coming months. So how did the prognostications pan out in 2019? Reviewing a few overarching trends could provide valuable food for thought.
The eyes have it! Social media has become a feeding frenzy for visually interesting culinary concepts. Starbucks Unicorn Frappucino may be the quintessential example of a concept that the eyes couldn’t help but drink in. The neon purple and blue concoction—so snap-worthy in its rich, colorful, almost confectionery appearance—seemed ready-made for the age of Instagram, where it generated 155,000 posts over the short course of its April 19-23, 2019 run dates.1
With all the buzz generated by third-party platforms like GrubHub and DoorDash, not to mention the inroads in-house fleets are making into the market (think Panera), it’s no wonder online food delivery is projected to fuel $200 billion in sales by 2025.1
Renowned as a revenue engine responsible for blazing a trail of profits at a time when onsite traffic seemed to stall, delivery may be gearing up to go into overdrive. According to the foodservice market research and advisory firm Technomic, off-premise orders generate 44% of all restaurant sales, and a quarter of those are delivery.1