When it comes to digital innovation, Shake Shack has poured it on thick—so much so that even as in-store traffic returns, digital remains a powerful revenue engine, driving 43% of sales (app, website and delivery) in the first quarter of 2022.1 While the fast-casual supernova has become renowned for its forward-thinking, tech-driven off-channel integrations, it was actually teetering on the brink of a precipitous nosedive before it took the seismic shift that jump-started sales during the pandemic.
As on-demand culture and digitally driven services grow, so do innovative and diversifying delivery options. To meet accelerating demand, off-premises channels need to deliver an ever-expanding range of services.
The recovery from the pandemic is picking up speed as fast-casual restaurant chains continue to accelerate tech integrations that focus on a seamless end-to-end customer experience. “Quicker, easier, better” has become the recovery’s rallying cry, and the fast-casual restaurant category is moving rapidly to build out an omnichannel experience that gives customers on-demand access to food through a variety of digital channels.
Food and beverage subscription programs may be going from feast to famine as the foodservice landscape shifts again.
After a surge of sales earlier in the pandemic, for example, the meal-kit segment has become a Pandora’s box of challenges now that rising food costs, supply chain snafus and returning restaurant traffic have resulted in a steep falloff of subscriptions.1
What a difference a few years can make. It’s been over two years since COVID-19 was declared a pandemic, and while the light at the end of the tunnel has flickered and faded at times, bright spots have emerged and expanded to illuminate a feast of opportunities and recharge our sense of optimism.