As on-demand culture and digitally driven services grow, so do innovative and diversifying delivery options. To meet accelerating demand, off-premises channels need to deliver an ever-expanding range of services.
The recovery from the pandemic is picking up speed as fast-casual restaurant chains continue to accelerate tech integrations that focus on a seamless end-to-end customer experience. “Quicker, easier, better” has become the recovery’s rallying cry, and the fast-casual restaurant category is moving rapidly to build out an omnichannel experience that gives customers on-demand access to food through a variety of digital channels.
Food and beverage subscription programs may be going from feast to famine as the foodservice landscape shifts again.
After a surge of sales earlier in the pandemic, for example, the meal-kit segment has become a Pandora’s box of challenges now that rising food costs, supply chain snafus and returning restaurant traffic have resulted in a steep falloff of subscriptions.1
What a difference a few years can make. It’s been over two years since COVID-19 was declared a pandemic, and while the light at the end of the tunnel has flickered and faded at times, bright spots have emerged and expanded to illuminate a feast of opportunities and recharge our sense of optimism.
Fast food chains have been accelerating their rate of digital transformation ever since the pandemic hit—and Wendy’s is one of the brands leading the charge. The burger giant has been beefing up its digital capabilities as one of three core pillars in its growth strategy (the others are boosting the breakfast daypart and expanding the chain’s footprint).1