Food plays an integral role in a number of fall and winter celebrations—Thanksgiving, Christmas, Hanukkah and Kwanzaa are the top holidays consumers associate with special dishes, flavors and eating occasions.1
On- and off-premises, foodservice has had so many twists and turns, it’s hard to keep track of all the pandemic-propelled trends. But while on-site traffic has made significant inroads thanks to the widespread availability of vaccines and the lifting of restrictions, all roads still lead to safety.
As the COVID-19 crisis lingers and breakthrough cases and variants continue to be concerns, consumers hunger for peace of mind and feed on foodservice brands that emphasize safety. Research data underscores the critical importance of precautions as pandemic-related problems persist.
Staffing shortages. Supply chain snafus. COVID-19 concerns. No doubt about it: Foodservice operators still face daunting challenges. But those off-premises channels that the industry developed at a dizzying pace remain reliable revenue engines.
Among the many lessons of the pandemic, one stands out in particular, with far-reaching ramifications for the future of foodservice: The power of digital innovation. The rapid integration of digital platforms became a reliable way to drive sales, even under the most challenging circumstances.
The pressure-cooker environment of the pandemic continues to compel operators to cook up innovative ways to drive business forward. Pent-up demand for on-site dining paired with robust off-premises capabilities developed throughout the pandemic is a recipe for success that’s feeding the bottom line well these days.