Challenges may have cast a few dark clouds over the foodservice industry, but there have been bursts of sunshine too. Just ask restaurant industry analytics firm Black Box Intelligence.
As disruptions from the pandemic persist, the industry’s appetite for digital solutions has become ravenous, and the taste consumers developed for tech at the height of the outbreak has grown into a feeding frenzy.
Despite the rollout of COVID-19 vaccines, summer may have been more fizzle than sizzle for some businesses. But as the cold weather sets in, delivery continues to blaze a trail. Propelled by digital technology, the delivery trend is hotter than ever, according to the market research firm IMARC Group, which projects 17% yearly growth for delivery sales through 2025.1
Every year foodservice operators hope consumers deliver an eagerly anticipated holiday gift: a surge in sales. This year, the market research firm Datassential is the bearer of glad tidings in its Foodbytes Holiday Issue, and there are positive signs that the industry will continue to ring up strong sales long after ringing in the new year.
While many operators are understandably wrapped up in supply chain and labor shortage challenges, the industry can still take comfort and joy in the nationwide rollout of vaccines and the rollback of restrictions. Virus variants may add to an air of uncertainty, but as Renee Lee Wege, senior publications manager at Datassential, put it: “As always, though, the industry has proven time and time again throughout the pandemic just how innovative and resilient it is, and there’s no doubt that’ll continue.”1
Despite the unprecedented challenges the restaurant industry faced in 2020 and 2021 due to the COVID-19 pandemic—including an estimated $255 billion sales loss1—franchising activity didn’t come to a complete halt.
Topics: Quick Service Restaurant, Casual Dining Restaurant, Delivery, OREO, Cookies, Foodservice Industry, Menu, Menu Strategy, Food & Beverage, Sales & Profitability, Drive-Thru, Limited Time Offers (LTOs)