Small bites have become a very big deal—and the consumer appetite for them appears insatiable.
Foodservice is in the midst of a feeding frenzy of interest in wellness and sustainability, and younger consumers are occupying a large place at the table. In a shift toward food choices that are better for the planet as well as people, 36% of Gen Zers can be considered meat limiters, and Gen Z has a higher proportion of vegans, vegetarians and pescatarians, according to survey results from the market research firm Datassential.1
Given such interest, it makes that investors have served up another heaping helping of funding for True Food Kitchen, “The only restaurant fundamentally based on science which ensures all of its craveable dishes and drinks work to increase the longevity of our people and planet,” as the brand’s website states.2
Beverages that include OREO cookies and cheesecake, cotton candy and other indulgent ingredients have played a dual role on menus in recent years, often serving as both drink and dessert options.
Topics: Snacking, Pies/Tarts, Beverage, Custards/Cheesecakes, Donuts/Pancakes/Waffles, Cookies/Bars/Snacks, Beverages, Ice Cream Desserts, Cakes/Cupcakes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cocktails, Cookies, Dessert Ingredients, Creative Inspiration, Recipes, Brownies, Branded Ingredients, Mashups, Flavor Profiles, Consumer Behavior, Indulgence, Foodservice, Sweet, Shakes/Smoothies/Frozen Beverages, Coffee
Desserts can be a big draw—a third of consumers say they sometimes visit a restaurant specifically because of one it offers.1 Yet historically, only 35% of operators have included frozen treats on their menu.2
Topics: Millennials, Snacking, Global, Ice Cream Desserts, Gen Z, Better-for-You, Gluten-Free, Vegan, Menu Strategy, Branded Ingredients, Flavor Profiles, Indulgence, Customization, Limited Time Offers (LTOs), Nostalgia, Foodservice, Healthful, Sweet, Refrigerated/Frozen Foods, Shakes/Smoothies/Frozen Beverages
At one time, snacks may have been considered small bites to tide people over between meals. But nowadays, snacks are biting into an ever-bigger chunk of market share.