Operators have increasingly turned to limited time offers in recent years to entice customers and spur sales. In fact, Technomic research indicates that LTO launches among the biggest 500 chain restaurant and retail operations grew 64% from 2014 to 2019.1
Topics: Merchandising, Promotions, Independents, Family Restaurant, Takeout, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Custards/Cheesecakes, Cookies/Bars/Snacks, Ice Cream Desserts, Main Dishes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cookies, Dessert Ingredients, Grab-and-Go, Convenience, Foodservice Industry, Menu, Creative Inspiration, Customer Experience, Consumer, Flavors & Ingredients, Menu Strategy, Food & Beverage, Packaging, Sales & Profitability, Drive-Thru, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Branded Ingredients, Flavor Profiles, Consumer Behavior, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Nostalgia
COVID-19 certainly took a steep toll in 2020, but it was also the year chicken sandwiches soared to new heights of popularity. After Popeyes achieved sky-high sales with the launch of its fried chicken sandwich in August 2019, prompting Rival Chick-fil-A to start a social media war over whose sandwich is better, the chicken scratch was on the wall: There's big money to be made with chicken sandwiches.
Snacking trends may evolve, but America’s appetite for snacks continues to feed the bottom line in a big way. The pandemic hasn't slowed our penchant for snacking, though it has changed what we consume—and when, where and how we do it.
In a foodservice marketplace where the appetite for value, quality and convenience seems to keep growing, meal kits offer time-strapped and homebound consumers welcome options for easy-to-prepare home-cooked meals.
As they scramble to make the most of the delivery phenomenon, foodservice operations seem to be waking up in a big way to the sales potential of breakfast delivery.
Topics: Technology, Millennials, Trends, Mobile, Brunch, Casual Dining Restaurant, Delivery, Breakfast, Snack, Grab-and-Go, Convenience, Foodservice Industry, Menu, Distribution, Menu Strategy, Food & Beverage, Sales & Profitability