When it comes to digital innovation, Shake Shack has poured it on thick—so much so that even as in-store traffic returns, digital remains a powerful revenue engine, driving 43% of sales (app, website and delivery) in the first quarter of 2022.1 While the fast-casual supernova has become renowned for its forward-thinking, tech-driven off-channel integrations, it was actually teetering on the brink of a precipitous nosedive before it took the seismic shift that jump-started sales during the pandemic.
Off-premise channels have surged since the pandemic, conditioning consumers to expect ease and convenience in their foodservice options. But as foot traffic returns and younger consumers begin to raise families, restaurants are revisiting the overall experience they offer to this critical demographic cohort.
The metaverse is mega-trending, and food and beverage brands are eager to get a taste of it. The buzz has been mixed with disbelief, but one thing is for sure: The idea of an immersive virtual universe for digital commerce has provided plenty of food for thought--and a plateful of potential.
Drive-thrus continue to pick up speed as a revenue engine for fast-casual restaurant chains. In fact, as fast-casual and fast food brands blur, quick-service consumers across the board are accelerating demand for drive-thrus, according to survey data from the market research firm Technomic.1
The recovery from the pandemic is picking up speed as fast-casual restaurant chains continue to accelerate tech integrations that focus on a seamless end-to-end customer experience. “Quicker, easier, better” has become the recovery’s rallying cry, and the fast-casual restaurant category is moving rapidly to build out an omnichannel experience that gives customers on-demand access to food through a variety of digital channels.