Operators have increasingly turned to limited time offers in recent years to entice customers and spur sales. In fact, Technomic research indicates that LTO launches among the biggest 500 chain restaurant and retail operations grew 64% from 2014 to 2019.1
Topics: Merchandising, Promotions, Independents, Family Restaurant, Takeout, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Custards/Cheesecakes, Cookies/Bars/Snacks, Ice Cream Desserts, Main Dishes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cookies, Dessert Ingredients, Grab-and-Go, Convenience, Foodservice Industry, Menu, Creative Inspiration, Customer Experience, Consumer, Flavors & Ingredients, Menu Strategy, Food & Beverage, Packaging, Sales & Profitability, Drive-Thru, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Branded Ingredients, Flavor Profiles, Consumer Behavior, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Nostalgia
“Salty sells” is a fact foodservice operators have savored all along. But now consumers want to have their salt and eat it too–and that can be a challenge, given the rise of the better-for-you snacking trend that demands a balance between nutritious and delicious. A salty-tasting profile that also offers nutritional value seems like a recipe for a higher check average, and manufacturers have been busy combining the two to help drive sales–an important factor for continued growth, according to the Packaged Facts report Salty Snacks in the U.S., 4th Edition.
Even when baseball season is in full swing, snacking hits it out the park as the true great American pastime. According to Mintel, 94% of Americans snack at least once a day and 50% two or three times a day.1 Given such demand, savvy food operators stand a sporting chance at increasing sales if they know what snacks to pitch consumers.