The challenges of 2020, including business closures and social distancing guidelines, catapulted the demand for takeout and delivery to new heights over the past year—and may have forever changed consumers’ relationship with the foodservice industry. Indeed, more than half (53%) of consumers surveyed by the National Restaurant Association say takeout and delivery have become "essential to the way they live.”1
Topics: Technology, Marketing & Communications, Independents, Takeout, Regional, Pies/Tarts, Business & Industry, Commercial, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Local, Social Media, Family, Labor, Convenience, Foodservice Industry, Customer Experience, Consumer, Distribution, Menu Strategy, Packaging, Sales & Profitability, Delivery App, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Off-Premises, Consumer Behavior, Ghost Kitchens, Design, Digital/Online Ordering, Signage, Shareables, Third-Party Delivery (3PD)
The pandemic put the brakes on in-store traffic for a protracted and painful stretch of time, but it also amplified an already ravenous hunger for social and digital engagement with foodservice. Pre-pandemic, visually appealing items became viral sensations. (Think Starbucks' limited time Unicorn Frappucino, which showed almost unlimited viral appeal.)
Topics: Technology, Mobile, Delivery, Social Media, Sales & Profitability, Operations, COVID-19, Coronavirus, Fast-Casual Restaurant, Personalization
There’s a lot to love when it comes to social media. Today’s consumers certainly seem to think so. According to data from Mintel, a leading provider of market research, insight and analysis, 93% of Americans are social media users.1
Topics: Millennials, Trends, Marketing & Communications, Mobile, Social Media
Food trucks make big bucks. Once stalled in negative perceptions and considered a dubious source of quick eats, these mobile foodservice operations are serving up sales at a rapid pace. The food truck industry has become turbocharged, with a growth rate projected to accelerate fourfold, from $615 million in 2012 to $2.7 billion in 2017.1
Topics: Technology, Millennials, Mobile, Casual Dining Restaurant, Food Trucks, Social Media
A case in point is the Asia Pacific region. In the second offering of Food Industry Asia’s Lunch Series held in Singapore last year, global market intelligence agency Mintel identified four overarching trends that it anticipates will help drive food and drink consumption in the region in the coming years.1 Gleaned from the work of more than 100 Mintel analysts with a global reach across the food, drink and foodservice industries, the trends were parsed in a presentation by Avanthi Ravindran, senior trend and innovation consultant at Mintel South-East Asia and India.1
Topics: Promotions, Global, Regional, Better-for-You, Social Media
See how you can leverage 2020’s top trends to help tailor your menu for today’s evolving tastes.
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