Foodservice is in a state of perpetual flux, as pandemic-propelled innovation continues to drive the industry in new directions—both off-premises and on.
Customers love to sink their teeth into loyalty programs, which can serve up a feast of rewards for repeat customers—and a steady stream of revenue for operators.
In our app-happy age of head-spinning technological advancement, where more and more consumers have goods and services under their thumb—literally—thanks to their mobile devices, big data is a big deal.
According to the Pew Research Center, 77% of U.S. adults overall and 92% of young adults between the ages of 18 and 29 say they own a smartphone.1 What’s more, Pew survey data shows that upwards of half of 18- to 29-year-olds live in a household with three or more smartphones, and around half of all U.S. adults surveyed use their smartphones to make online purchases.1
Millennials can’t get enough of snacking; and foodservice operators can never seem to get enough information and insight about millennial snack preferences to feed their bottom line. With millennials often snacking four or more times per day,1 it makes sense to want to get inside their heads and figure out the best ways to serve their insatiable snacking appetites.
More and more restaurant operations are serving up loyalty programs to help drive sales and build customer loyalty.1 As technology-driven innovations such as app-enabled takeout transform the foodservice industry, restaurant loyalty programs are experiencing a surge in popularity worldwide.1
In a poll last year of 6,500 internet users in eight countries, multinational computer technology company Oracle found that 65% of respondents in the U.S. belonged to foodservice loyalty programs.1 The popularity of such programs was highest in respondents from the States, with Brazil (64%) and Mexico (62%) close behind.1 In Great Britain and Australia, more than half of consumers surveyed said they were foodservice loyalty program members.1