More and more restaurant operations are serving up loyalty programs to help drive sales and build customer loyalty.¹ As technology-driven innovations such as app-enabled takeout transform the foodservice industry, restaurant loyalty programs are experiencing a surge in popularity worldwide.¹

In a poll last year of 6,500 internet users in eight countries, multinational computer technology company Oracle found that 65% of respondents in the U.S. belonged to foodservice loyalty programs.¹ The popularity of such programs was highest in respondents from the States, with Brazil (64%) and Mexico (62%) close behind.¹ In Great Britain and Australia, more than half of consumers surveyed said they were foodservice loyalty program members.¹

Topics: Restaurant Operations, Marketing & Communications, Loyalty

A feast of devices and digital marketing channels has created a feeding frenzy for marketers hungry to reach new customers and retain existing ones. As we explored in “Marketing on the Menu,” digital marketing is a must-or-bust proposition for today’s restaurant operations. To keep pace with a digitally accelerating marketing environment filled with digitally savvy consumers, you need to capitalize on the foodservice trend of tapping into tech and get a handle on what it brings to the table.

Topics: Technology, Millennials, Promotions, Marketing & Communications, Loyalty, Mobile

With the rise of social media and devices that keep us connected 24/7, the sumptuous smorgasbord of food promotions has blown up into a full-out feeding frenzy for operators and consumers. And with consumers becoming more and more accustomed to expect digitally disseminated deals across industries, it’s no wonder. 

Topics: Millennials, Trends, Promotions, Loyalty

Trendsetting millennials know exactly what they want when it comes to snack foods. We’ve posted about the four distinctive types of millennial snackers, and this large consumer group continues to inspire trends.

Topics: Millennials, Loyalty, Single-Serve, RITZ, Demographic, Recipes, snacks, Culinary

In our increasingly fast-paced world, the demand for super-quick, super-tasty snacks and meals is causing the competition for traditional quick service chains to enter warp speed. As more and more convenience and grocery stores are getting into the act—stocking isles with a mouthwatering array of prepared food options—QSRs have to create tempting offers to keep pace with this service shift.

Fact is, as consumers turn to multiple channels to purchase grab-and-go foods. C-stores and grocery stores are eating into QSRs’ market share as they compete for the same consumers during the same dining occasions.

Topics: Promotions, Loyalty, Delivery, Breakfast, quick service restaurants