The Need For Speed in the Quick Service Fast Lane

Posted in Promotions on May 16, 2016

ThinkstockPhotos-492527575.jpgIn our increasingly fast-paced world, the demand for super-quick, super-tasty snacks and meals is causing the competition for traditional quick service chains to enter warp speed. As more and more convenience and grocery stores are getting into the act—stocking isles with a mouthwatering array of prepared food options—QSRs have to create tempting offers to keep pace with this service shift.

Fact is, as consumers turn to multiple channels to purchase grab-and-go foods. C-stores and grocery stores are eating into QSRs’ market share as they compete for the same consumers during the same dining occasions.1

With fewer than one in four U.S. consumers using QSRs as their exclusive foodservice providers for these meal occasions1, it’s clear that c-stores and grocery stores continue to pick up speed in the race to provide faster, better, more convenient food options.

Dole Out Daypart Deals
Daypart and dining competition is racing round the clock to feed the public appetite for food on the go. QSRs that rely on breakfast and lunch business may see a dwindling customer base as convenience stores step up their freshly prepared offerings. To maintain a strong customer base, QSRs can:

  • Bundle breakfast options
  • Offer meal deals
  • Create exciting LTOs
  • Build loyalty with frequency cards
  • Set up online ordering
  • Try delivery and/or curbside pick-up

Another competitive daypart: between-meal purchases and snacks.1 This is where c-stores grab the highest shares of the traditional QSR consumer base with products like coffee, snack items, and soft drinks. To bring some business back into the QSR during off-hours, operators can:

  • Give a free coffee or treat with a purchase
  • Feature a Buy 1, Get 1 promotion for small treats
  • Create a “snack happy hour” offering all snack-like menu items for only $1

Bottom-line: C-stores and groceries are no flash in the pan in the race to take the lead in the growing ready-to-consume food market. As they grab their piece of the pie, what are you doing to keep up? Tell us about your experiences in the quick service fast lane.

1The Competition for Quick Foodservice Visits Heats Up”, Convenience Store News, January 26, 2016, http://www.csnews.com/%25cat%25competition-quick-foodservice-visits-heats

Topics in this article

Related Articles

Sweet Spots: Dessert Diversification Bites and Insights

Indulgent desserts are trending as key to a balanced approach to wellbeing. Explore the diversity of desserts hitting the sweet spot in foodservice today.

Transforming Nostalgic Desserts into New Formats

Basing desserts on a classic dish or nostalgic flavor is a growing trend — which operators can utilize to boost consumer interest and orders.

Social Media Feeds Menu Inspiration, Promotion

Get tips for improving your social media presence and leveraging social media as a tool for your restaurant and convenience store.

Grab-and-Go Breakfast Inspiration

Grab-and-go breakfast items can satisfy customer cravings for convenience—but to make sales soar, operators need to include the right elements.

All About Newstalgia in Desserts

Tweaking familiar dishes to include a new flavor or format could be the menu addition that will pique consumer interest and help increase sales.

Asian Flavors & Formats Feed Dessert Inspiration

Flavors found in a number of dishes traditionally served in Southeast Asia are helping to inspire creative dessert menu options with widespread appeal.

Global Street Foods Offer Portable Culinary Experiences

Global trends around street foods are having an increasing impact on restaurant menus in 2023 and beyond. Learn more about these trends.

How to Use Sweet Treats to Help Drive Profits

An enticing dessert menu can translate into higher sales — if restaurants are able to offer sweet treats that deliver what consumers want.

Non-Alcoholic Beverages Create Excitement on Foodservice Menus

Learn about current beverage trends in 2023 and find new ideas for restaurant mocktails and for the non-alcoholic beverage market.

Perking Up Profits: What’s Brewing in the Coffee Shop Segment

Coffee shops continue to generate buzz and big sales. Explore data-informed insights into the strategies driving the success of Starbucks and Dutch Bros.

Join the Let’s Chat Snacks Community

Be the first to know when we drop new articles, trends and insights, with updates delivered directly to your inbox. Plus, you’ll get an insider perspective on all things foodservice, carefully curated to help you grow your business.