In our increasingly fast-paced world, the demand for super-quick, super-tasty snacks and meals is causing the competition for traditional quick service chains to enter warp speed. As more and more convenience and grocery stores are getting into the act—stocking isles with a mouthwatering array of prepared food options—QSRs have to create tempting offers to keep pace with this service shift.
Fact is, as consumers turn to multiple channels to purchase grab-and-go foods. C-stores and grocery stores are eating into QSRs’ market share as they compete for the same consumers during the same dining occasions.
