Promotions

Leveraging TikTok’s Influence in the Foodservice Industry

Image courtesy of Applebee's

Social Media Feeds Menu Inspiration, Promotion

Get tips for improving your social media presence and leveraging social media as a tool for your restaurant and convenience store.

Brand Values: Tips and Insights for Restaurants

Supporting social causes can strengthen restaurants’ connection with both employees and customers — depending on how operators back initiatives.

How to Effectively Promote Your Holiday Menu

Find out how to offer Christmas, Hanukkah and other fall and winter holiday-focused menu items that will draw customers during the season.

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Social Media Feeds Menu Inspiration, Promotion

Get tips for improving your social media presence and leveraging social media as a tool for your restaurant and convenience store.

Brand Values: Tips and Insights for Restaurants

Supporting social causes can strengthen restaurants’ connection with both employees and customers — depending on how operators back initiatives.

How to Effectively Promote Your Holiday Menu

Find out how to offer Christmas, Hanukkah and other fall and winter holiday-focused menu items that will draw customers during the season.

Leveraging TikTok’s Influence in the Foodservice Industry

With short videos and a sizable foodie fan base, TikTok can be an effective way to promote their menu items and other dining experience aspects.

How to Make Fall a Stellar Dessert Season

From traditional flavors to fresh takes on pies and other classic items, incorporating specific elements will make fall desserts can’t-miss menu items.

4 Tips for Crafting a Winning Dessert LTO

Seasonal flavors, familiar brands and other elements can turn the introduction of your summer limited-time offer dessert items into a can’t-miss event.

Metaverse Measures Up, Major Restaurant Brands Dig In

Top restaurant chains are hungry to tap the promotional potential of the metaverse. Explore Jimmy John's and Pizza Hut's ambitious metaverse initiatives.

Bite to Treat: Building the Best Between-Meal Snack Menu

Consumers’ taste for snacks has increased—find out how you can meet the demand for between-meal menu items.

Labor Challenges and the Impact They’re Having on the Road to Recovery

Commercial and noncommercial foodservice sales seem poised to increase—if labor issues don’t derail operations and profitability.

Time-Tested: Which Pandemic Practices Could Become Permanent?

Find out what adjustments operators across the country made during the pandemic—and how those moves are now helping them increase business.

Game On! Competition Heats Up as Restaurants Recruit Sports Stars to Score Sales

Sports promotions are a proven way to score sales for restaurants. Learn how major brands are teaming up with sports icons and fielding sports tie-ins.

Under Wraps: What’s Next for Off-Premises Packaging?

Restaurants met evolving off-premises packaging needs last year. But are they ready to address new outdoor dining demands this summer?

All in Good Time: What Makes for a Winning LTO in 2021?

The pandemic has altered operators’ approach to limited time offers. Find out why—and what consumers want from LTOs now.

Sizzling Sales: Burger Chains Post Beefy Gains

McDonald's and Wendy's exemplify the trend of fast-food restaurants accelerating sales during COVID-19. Learn how the burger giants eat up market share.

Snacking Comes of Age: Understand Generational Preferences to Position Your Menu for Success

Snacking has increased in recent years. Here’s how to customize your offerings to satisfy the unique preferences of every generation.

Devouring Digital: Major Chains Feast on Innovative Promotions

McDonald's, Chipotle and other top chains are cooking up creative promotions to power sales during the pandemic. Explore a few of the most noteworthy.

Bite Off a Higher Check Average with Snackable Menu Options

As consumers swap full meals for small bites, snackable items become a key aspect of menu innovation. Learn how snacks help grow a higher check average.

Social Climber: Social Media Takes Foodservice Sales to New Heights

The Twitter frenzy over Popeyes chicken sandwich gives foodservice operations food for thought. Learn how social media helps spur a higher check average.

No Retain, No Gain: How Savvy Restaurant Operations Bring Customers Back to the Table

Customer loyalty is a must for foodservice success, whether you're a profitable franchise or a startup in a tricky millennial dining market. Explore foodservice rewards, menu innovation and other best practices that help restaurant operations build guest retention for a higher check average.

Smart Bites: Limited Time Offers, Limitless Opportunities

Limited-time offers are a key aspect of menu innovation that helps drive a higher check average. Learn how foodservice operators maximize their effectiveness.

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