As fallout from the pandemic persists, major chains are stepping up efforts to connect with consumers and spur sales through digital channels and creative promotions.
Devouring Digital: Major Chains Feast on Innovative Promotions
Topics: Technology, Trends, Promotions, Takeout, Quick Service Restaurant, Delivery, Sales & Profitability, Delivery App, Operations, COVID-19, Coronavirus
Bite Off a Higher Check Average with Snackable Menu Options
Today’s fast-paced lifestyle calls for quick eats, making smaller bites a big deal. With 6 in 10 adults surveyed globally preferring to eat many small meals throughout the day instead of a few large ones,1 snackable menu options have become a must for operators looking to boost business.
Topics: Restaurant Operations, Snacking, Trends, Promotions, Recipe
Social Climber: Social Media Takes Foodservice Sales to New Heights
The eyes have it! Social media has become a feeding frenzy for visually interesting culinary concepts. Starbucks Unicorn Frappucino may be the quintessential example of a concept that the eyes couldn’t help but drink in. The neon purple and blue concoction—so snap-worthy in its rich, colorful, almost confectionery appearance—seemed ready-made for the age of Instagram, where it generated 155,000 posts over the short course of its April 19-23, 2019 run dates.1
Topics: Technology, Millennials, Restaurant Operations, Promotions, Mobile
No Retain, No Gain: How Savvy Restaurant Operations Bring Customers Back to the Table
Nothing feeds the foodservice bottom line like loyal customers. As the National Restaurant Association reported, repeat customers account for as much as 70% of a restaurant’s revenue.1 These patrons are also more likely to have a higher check average, given survey data that shows a 60-70% probability of upselling to an existing customer, compared to 5-20% for new ones.2
Topics: Technology, Millennials, Restaurant Operations, Snacking, Promotions, Marketing & Communications
Smart Bites: Limited Time Offers, Limitless Opportunities
Limited time offers (LTOs) have gone a long way for a long time, and foodservice operators continue to get a lot of mileage out of them as go-to business boosters.
Topics: Desserts, Promotions, Gen Z, Millennial