As fallout from the pandemic persists, major chains are stepping up efforts to connect with consumers and spur sales through digital channels and creative promotions.
Today’s fast-paced lifestyle calls for quick eats, making smaller bites a big deal. With 6 in 10 adults surveyed globally preferring to eat many small meals throughout the day instead of a few large ones,1 snackable menu options have become a must for operators looking to boost business.
The eyes have it! Social media has become a feeding frenzy for visually interesting culinary concepts. Starbucks Unicorn Frappucino may be the quintessential example of a concept that the eyes couldn’t help but drink in. The neon purple and blue concoction—so snap-worthy in its rich, colorful, almost confectionery appearance—seemed ready-made for the age of Instagram, where it generated 155,000 posts over the short course of its April 19-23, 2019 run dates.1
Nothing feeds the foodservice bottom line like loyal customers. As the National Restaurant Association reported, repeat customers account for as much as 70% of a restaurant’s revenue.1 These patrons are also more likely to have a higher check average, given survey data that shows a 60-70% probability of upselling to an existing customer, compared to 5-20% for new ones.2
Limited time offers (LTOs) have gone a long way for a long time, and foodservice operators continue to get a lot of mileage out of them as go-to business boosters.