Promotions

November 28, 2023

For restaurants and convenience stores that are looking to both increase profitability and brainstorm creative dessert ideas, social media may be the answer. The connection between buzzworthy menu items and greater foot traffic — the top reason operators’ dessert sales grew in 2022 — has been well-documented. When a new food, flavor or dish starts showing up more often online, in conversations or on menus, 72% of consumers say they become interested in tasting it to see what all the hype is about.1,2 Social media posts about novel menu items can particularly resonate with younger generations. Nearly 80% of Gen Z and 69% of millennials say they’ve tried a food or flavor because they saw it on social media.2 Platforms like Instagram and Facebook, though, offer more than just promotional opportunities. They can also serve as a key source of inspiration for new dessert dishes — giving operators a sense of what ingredients and formats are gaining popularity and how users feel about them, based on their comments and likes. To ensure you’re making the most of your social media experience, consider adopting some of the following approaches.