Food plays an integral role in a number of fall and winter celebrations—Thanksgiving, Christmas, Hanukkah and Kwanzaa are the top holidays consumers associate with special dishes, flavors and eating occasions.1
Topics: Technology, Promotions, Marketing & Communications, Business & Industry, Quick Service Restaurant, Gen Z, Online Reviews, Social Media, Customer Experience, Consumer Behavior, Limited Time Offers (LTOs), Mobile App, Foodservice
In fall, as the weather begins to cool, consumers’ appetite for desserts that include warm, toasty flavors starts to heat up.
Restaurants may find customers are seeking sweets such as pies and souffles, featuring autumnal ingredients like cinnamon, ginger, nuts and apples, according to Clarice Lam, Mondelēz Foodservice brand ambassador, contributor to Epicurious and Spruce Eats, and founder of The Baking Bean, a Brooklyn direct-to-consumer bakery specializing in all-natural seasonal sweets.
“Consumers want warm and cozy dishes for the fall—flavors that remind them of the holidays and family,” Lam said in an interview with marketing agency The Food Group.
In fact, more than half (53%) of consumers say they’re interested in seasonally influenced desserts.1
The ingredients, trendiness and other aspects, though, can affect how new menu items are received. To ensure any fall desserts you introduce are a sales success, consider weaving in some of the following features.
Topics: Promotions, Pies/Tarts, Custards/Cheesecakes, Beverages, Ice Cream Desserts, Dessert, Holidays, Seasonal, OREO, SOUR PATCH KIDS, Dessert Ingredients, Creative Inspiration, Branded Ingredients, Flavor Profiles, Limited Time Offers (LTOs), Nostalgia, Foodservice, Shakes/Smoothies/Frozen Beverages, Comfort
With an enticing mix of menu items, the dessert category can produce considerable revenue; 60% of operators say it’s helped them increase profits.1
Topics: Promotions, Marketing & Communications, Beverages, Dessert, Seasonal, Gen Z, Baby Boomers, Chocolate, CHIPS AHOY!, OREO, Social Media, Dessert Ingredients, Customer Experience, Menu Strategy, Sales & Profitability, Branded Ingredients, Consumer Behavior, Indulgence, Nostalgia, Signage, Foodservice
The metaverse is mega-trending, and food and beverage brands are eager to get a taste of it. The buzz has been mixed with disbelief, but one thing is for sure: The idea of an immersive virtual universe for digital commerce has provided plenty of food for thought--and a plateful of potential.