July 19, 2023The latest data reports daily snacking is on the rise. According to the 2023 Food and Health Survey by Food Insight, there has been no post-pandemic let up in the frequency of snacking, as levels remain elevated for the second straight year. Seven in ten Americans (72%) snack at least once a day in addition to their main meals, a finding consistent with last year’s results from the same study. The data is good news for micro market operators, who are well-positioned to benefit from the trend with their unattended retail accounts in workplaces and increasingly, in public locations, such as airports, healthcare settings and hotels. To truly capitalize on the opportunity and utilize promotions to enhance sales, operators must look deeper into available data to determine what motivates their customers to snack, what they typically snack on at various times of the day and other important factors that drive purchasing decisions.
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