Driven by a need for nourishment, distraction and other factors,1 in recent years, snacking has become somewhat of a national pastime.
Topics: Snacking, Noncommercial, Promotions, Salads, Side Dishes, Beverage, Business & Industry, Commercial, Cookies/Bars/Snacks, Beverages, Appetizers/Snacks, Breakfast, Lunch, Dinner, Dessert, Snack, Better-for-You, Bars, Single-Serve, Grab-and-Go, Foodservice Industry, Menu, Consumer, Menu Strategy, Sustainability, Food & Beverage, Packaging, Sales & Profitability, Brownies, Drive-Thru, Dessert Pizza, COVID-19, Coronavirus, Fast-Casual Restaurant, Branded Ingredients, Consumer Behavior, Value, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Design, Functional, Healthful, Sweet, Breads/Muffins/Pastries, Fresh
Snacking has become increasingly popular in recent years—and shows no signs of slowing down.
In 2018, 80% of consumers snacked at least once a day.1 Two years later, 88% of adults surveyed for Mondelēz International’s 2020 State of Snacking™ report said they were noshing between meals just as much as—or more than—they did in 2019.2
Topics: Millennials, Trends, Promotions, Marketing & Communications, Side Dishes, Quick Service Restaurant, Appetizers/Snacks, Snack, Gen Z, Gen X, Baby Boomers, Gum & Candy, Single-Serve, OREO, Dessert Ingredients, Foodservice Industry, Menu, Consumer, Demographic, Flavors & Ingredients, Menu Strategy, Retail, Operations, COVID-19, Coronavirus, Fast-Casual Restaurant, Branded Ingredients, Mashups, Flavor Profiles, Personalization, Consumer Behavior, Value, Indulgence, Customization, Limited Time Offers (LTOs)
Rooted in the better-for-you foodservice trend, consumer appetite for plant-based products is continuing its growth spurt. Given the prevalence of a more mindful approach to food consumption, especially among wellness-oriented millennials, plants seem to have found ample fertile ground for market growth.
With 76% of U.S. adults surveyed in agreement that plant-based foods are healthy, many consumers find them an important asset that helps them maintain or improve their well-being, according to the market intelligence firm Mintel.1 Consumers surveyed find plant-based protein an advantage that helps them achieve wellness goals like weight management (31%).1
As the grab-and-go foodservice trend continues to take hold of busy millennials, the definition of snacking seems to shift further from between-meal treat to convenient meal replacement. Recent survey results show that 92% of millennials eat snacks as meals at least once a week, 50% four times a week and 26% a minimum of seven times a week.1
With close to 40% of millennial survey participants saying a sit-down meal is too time-consuming and 17% “can’t be bothered to cook a meal,” speed and convenience are key reasons for the snack-as-meal-substitute phenomenon.1 Snacks present a low-cost, smaller portioned food solution that fits their active lifestyles. Nearly half rank convenience as the most important factor in choosing a snack.2
Mintel has a strong feeling that texture will take hold as a major snack trend in 2018. Based on input from 60 expert analysts in more than a dozen countries,1 the global market and research firm has identified a wave of “new sensations”—the sensory experiences consumers enjoy from the mouthfeel of foods and beverages with distinctive textures—as a projected sales catalyst with a worldwide impact, according to Mintel’s Global Food & Drink Trends 2018.2
Color has made a splash as a sensory experience, as shown by the popularity of unicorn-colored foods and beverages. Like colorful concepts, texture can provide share-worthy experiences for social media feeds. It can even take the connection deeper, touching off a tactile reaction in a youth market hungry for bold flavor adventures.