As the consumer appetite for better-for-you and functional foodservice continues to grow during the coronavirus crisis, wellness-driven meal delivery can be expected to make more inroads into the market. Jumping on the better-for-you bandwagon seems an essential ingredient in any recipe for off-premises business success.
Life is busier than ever! With frantic schedules, American consumers are adopting an on-the-go lifestyle and seeking convenient meal options. But that doesn’t mean they’re ready to sacrifice high-quality food—they expect both.