As the consumer appetite for better-for-you and functional foodservice continues to grow during the coronavirus crisis, wellness-driven meal delivery can be expected to make more inroads into the market. Jumping on the better-for-you bandwagon seems an essential ingredient in any recipe for off-premises business success.
Consumer interest in traditional approaches to diet and nutrition seems to be thinning out. While the focus for many weight-conscious consumers tended to be concentrated almost entirely on calorie intake, attention is shifting to a more holistic approach to wellness-oriented food consumption.
Millennial mania is typically associated with the trend-setting youth market, but now millennial moms, all grown-up and responsible, are taking a star turn on the snacking scene. Having given birth to a feast of foodservice trends, from the better-for-you, clean label and farm-to-table movements to the grab-and-go craze and eclectic flavor fusions, millennials are now having kids and shaping the next generation of snackers.
Convenience stores seem made to order for the age of grab-and-go. Having nearly doubled in size over the last three decades, with 154,535 stores in the U.S. at the end of 2016, the industry is a juggernaut of sales revenue and opportunity.1
Growing consumer demand for more wholesome and nutritious snack options has led to a vast buffet of buzzwords for better-for-you offerings. As foodservice operators scan the smorgasbord in search of trustworthy morsels of information, it makes sense to demystify better-for-you snack-speak and read between the lines of the buzzwords.