More mouths to feed, different foodservice needs. While millennials may seem renowned primarily as a coveted youth demographic, the fact is they’re maturing—and their foodservice needs are evolving as they search for convenient at-home meal solutions during the coronavirus outbreak.
Millennials have saturated marketing initiatives. Everyone wants to sell to this coveted demographic. But that doesn’t mean you should ignore other age groups. Baby boomers still have big buying power—accounting for 41% of snack sales vs. millennials 24%.1