Beverages that include OREO cookies and cheesecake, cotton candy and other indulgent ingredients have played a dual role on menus in recent years, often serving as both drink and dessert options.
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Topics: Snacking, Pies/Tarts, Beverage, Custards/Cheesecakes, Donuts/Pancakes/Waffles, Cookies/Bars/Snacks, Beverages, Ice Cream Desserts, Cakes/Cupcakes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cocktails, Cookies, Dessert Ingredients, Creative Inspiration, Recipes, Brownies, Branded Ingredients, Mashups, Flavor Profiles, Consumer Behavior, Indulgence, Foodservice, Sweet, Shakes/Smoothies/Frozen Beverages, Coffee
In fall, as the weather begins to cool, consumers’ appetite for desserts that include warm, toasty flavors starts to heat up.
Restaurants may find customers are seeking sweets such as pies and souffles, featuring autumnal ingredients like cinnamon, ginger, nuts and apples, according to Clarice Lam, Mondelēz Foodservice brand ambassador, contributor to Epicurious and Spruce Eats, and founder of The Baking Bean, a Brooklyn direct-to-consumer bakery specializing in all-natural seasonal sweets.
“Consumers want warm and cozy dishes for the fall—flavors that remind them of the holidays and family,” Lam said in an interview with marketing agency The Food Group.
In fact, more than half (53%) of consumers say they’re interested in seasonally influenced desserts.1
The ingredients, trendiness and other aspects, though, can affect how new menu items are received. To ensure any fall desserts you introduce are a sales success, consider weaving in some of the following features.
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Topics: Promotions, Pies/Tarts, Custards/Cheesecakes, Beverages, Ice Cream Desserts, Dessert, Holidays, Seasonal, OREO, SOUR PATCH KIDS, Dessert Ingredients, Creative Inspiration, Branded Ingredients, Flavor Profiles, Limited Time Offers (LTOs), Nostalgia, Foodservice, Shakes/Smoothies/Frozen Beverages, Comfort
Latin cuisine—originating from Mexico, in particular—has become an increasingly popular dining choice in recent years.
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Topics: Millennials, Global, Business & Industry, Custards/Cheesecakes, Ice Cream Desserts, Cakes/Cupcakes, Dessert, Gen Z, Gen X, Baby Boomers, Chocolate, CHIPS AHOY!, NILLA Wafers, OREO, Social Media, Cookies, Dessert Ingredients, Creative Inspiration, Recipes, Branded Ingredients, Mashups, Flavor Profiles, Consumer Behavior, Foodservice, Breads/Muffins/Pastries
Desserts can be a big draw—a third of consumers say they sometimes visit a restaurant specifically because of one it offers.1 Yet historically, only 35% of operators have included frozen treats on their menu.2
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Topics: Millennials, Snacking, Global, Ice Cream Desserts, Gen Z, Better-for-You, Gluten-Free, Vegan, Menu Strategy, Branded Ingredients, Flavor Profiles, Indulgence, Customization, Limited Time Offers (LTOs), Nostalgia, Foodservice, Healthful, Sweet, Refrigerated/Frozen Foods, Shakes/Smoothies/Frozen Beverages
Consumers favor flavor when it comes to menu attributes—and that applies to both limited-service and full-service restaurants and across generations, according to survey data from the market research firm Technomic. Overall, consumers rank “appealing taste and flavor” the top traffic driver for LSRs (60%) and FSRs (64%).1
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Topics: Menu, Flavors & Ingredients, Sales & Profitability, Operations, Flavor Profiles, Fast-Food Restaurants
