It's become a key fact of foodservice today: The pandemic has hastened the pivot to off-premises business for restaurants across America. Forty-two percent of restaurant operators surveyed by Rewards Network, a restaurant rewards platform provider, have added delivery, and 31% plan to continue to invest in it—a clear indication that the service is here to stay.1
The restaurant industry has been slowly innovating its way out of the dark alley caused by the coronavirus outbreak. Bright spots have emerged along the way:
- Shifting full throttle to delivery, takeout and curbside pickup
- Selling inventory stockpiled for dine-in services as groceries
- Creating large family meal deals to accommodate quarantined families and budget-focused consumers in a struggling economy
Even during a pandemic, pizza can be counted on to power sales and feed the bottom line. While other chains struggled to shift to off-premises channels to shore up business, pizza chains could rely on already well-developed delivery capabilities.
As the COVID-19 outbreak compels restaurant operations to make a turn toward off-premises sales, third-party delivery picks up more speed on the fast-track of growth.
As restaurant operations pivot to takeout and delivery to boost sales during the pandemic, menus are being revamped to reflect the new norm.