Despite the rollout of COVID-19 vaccines, summer may have been more fizzle than sizzle for some businesses. But as the cold weather sets in, delivery continues to blaze a trail. Propelled by digital technology, the delivery trend is hotter than ever, according to the market research firm IMARC Group, which projects 17% yearly growth for delivery sales through 2025.1
Staffing shortages. Supply chain snafus. COVID-19 concerns. No doubt about it: Foodservice operators still face daunting challenges. But those off-premises channels that the industry developed at a dizzying pace remain reliable revenue engines.
Among the many lessons of the pandemic, one stands out in particular, with far-reaching ramifications for the future of foodservice: The power of digital innovation. The rapid integration of digital platforms became a reliable way to drive sales, even under the most challenging circumstances.
Off-premises dining now comprises a larger portion of overall sales than it did pre-pandemic in all six major restaurant segments (family dining, casual dining, fine dining, quick service, fast casual, and coffee and snack).1 No doubt, the demand for takeout will remain strong in the coming months as summer temperatures and higher vaccination rates prompt consumers to seek a convenient way to dine outside—and take leftovers home.
Topics: Noncommercial, Promotions, Marketing & Communications, Family Restaurant, Takeout, Regional, Business & Industry, Commercial, Quick Service Restaurant, Casual Dining Restaurant, Fine Dining, Delivery, National, Local, Beverages, Main Dishes, Lunch, Dinner, Single-Serve, Family, Freshness, Grab-and-Go, Foodservice Industry, Menu, Customer Experience, Consumer, Menu Strategy, Product Quality & Safety, Social Responsibility, Sustainability, Food & Beverage, Health & Wellness, Packaging, Sales & Profitability, Delivery App, Drive-Thru, Consumers, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Off-Premises, Consumer Behavior, Sandwiches/Burgers, Design, Digital/Online Ordering, Third-Party Delivery (3PD), Safety & Sanitation, Mobile App, Outdoor Dining, Waste Reduction, Touchless, On-Premises
Any way you slice it, pizza has proved to be a reliable source of sales. The COVID-19 outbreak merely expanded the segment’s already robust off-premises channels.