As fallout from the pandemic persists, major chains are stepping up efforts to connect with consumers and spur sales through digital channels and creative promotions.
Customers love to sink their teeth into loyalty programs, which can serve up a feast of rewards for repeat customers—and a steady stream of revenue for operators.
Tight margins have always been a hot-button issue for the restaurant industry. But with the coronavirus outbreak, feeding the bottom line has become especially challenging, and while delivery has been a boon to many operations, third-party delivery fees continue to drain profits.
It's become a key fact of foodservice today: The pandemic has hastened the pivot to off-premises business for restaurants across America. Forty-two percent of restaurant operators surveyed by Rewards Network, a restaurant rewards platform provider, have added delivery, and 31% plan to continue to invest in it—a clear indication that the service is here to stay.1
The restaurant industry has been slowly innovating its way out of the dark alley caused by the coronavirus outbreak. Bright spots have emerged along the way:
- Shifting full throttle to delivery, takeout and curbside pickup
- Selling inventory stockpiled for dine-in services as groceries
- Creating large family meal deals to accommodate quarantined families and budget-focused consumers in a struggling economy