Fast food chains have been accelerating their rate of digital transformation ever since the pandemic hit—and Wendy’s is one of the brands leading the charge. The burger giant has been beefing up its digital capabilities as one of three core pillars in its growth strategy (the others are boosting the breakfast daypart and expanding the chain’s footprint).1
Delivery can sometimes seem like a mixed bag, with challenges presenting bumps in the road to growth and opportunities opening up new paths to profits.
Despite the rollout of COVID-19 vaccines, summer may have been more fizzle than sizzle for some businesses. But as the cold weather sets in, delivery continues to blaze a trail. Propelled by digital technology, the delivery trend is hotter than ever, according to the market research firm IMARC Group, which projects 17% yearly growth for delivery sales through 2025.1
Staffing shortages. Supply chain snafus. COVID-19 concerns. No doubt about it: Foodservice operators still face daunting challenges. But those off-premises channels that the industry developed at a dizzying pace remain reliable revenue engines.
Among the many lessons of the pandemic, one stands out in particular, with far-reaching ramifications for the future of foodservice: The power of digital innovation. The rapid integration of digital platforms became a reliable way to drive sales, even under the most challenging circumstances.