Delivery has always been desirable, if only for its sheer convenience. And now, as the pandemic persists with a far-ranging impact on the industry, it carries the enhanced appeal of combining convenience with safety.
Leave it to a pandemic to build up the market’s appetite for foodservice. At one point, eating out at a restaurant ranked as the most looked-forward-to post-quarantine activity, according to the market research firm Technomic.1 But as infection rates rise, it should come as no surprise that consumer confidence in returning to pre-pandemic activities is falling.
As if there weren’t already enough incentive to maintain the momentum for takeout and delivery, the pandemic keeps pushing off-premises to the forefront of foodservice. As COVID-19 resurfaces at record levels in reopened states, restaurant operators again find themselves navigating this all-too-familiar roadblock on the road back to dine-in traffic.
Even during a pandemic, pizza can be counted on to power sales and feed the bottom line. While other chains struggled to shift to off-premises channels to shore up business, pizza chains could rely on already well-developed delivery capabilities.
The roadblocks on the road to reopening continue. As the number of coronavirus cases rises in reopened states such as Texas, Florida, Arizona and others, fear of infection at restaurants seems to be growing at a fever pitch, threatening to grind dine-in services to a halt.