Operators have increasingly turned to limited time offers in recent years to entice customers and spur sales. In fact, Technomic research indicates that LTO launches among the biggest 500 chain restaurant and retail operations grew 64% from 2014 to 2019.1
All in Good Time: What Makes for a Winning LTO in 2021?
Topics: Merchandising, Promotions, Independents, Family Restaurant, Takeout, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Custards/Cheesecakes, Cookies/Bars/Snacks, Ice Cream Desserts, Main Dishes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cookies, Dessert Ingredients, Grab-and-Go, Convenience, Foodservice Industry, Menu, Creative Inspiration, Customer Experience, Consumer, Flavors & Ingredients, Menu Strategy, Food & Beverage, Packaging, Sales & Profitability, Drive-Thru, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Branded Ingredients, Flavor Profiles, Consumer Behavior, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Nostalgia
Restaurant Revenue Reimagined: Pandemic Dishes Out Disruption
As COVID-19 set in with swift and sweeping repercussions across the restaurant industry, operators found themselves scrambling for solutions to salvage sales. Rapid reaction and the need for speed replaced research and development.
Topics: Trends, Menu, Menu Strategy, Sales & Profitability, Operations, Drive-Thru, COVID-19, Coronavirus, Fast-Casual Restaurant, Off-Premises
Easy Does It: Restaurants Find Comfort Food Sales Satisfying
Comfort foods stand the test of time because they feed a perennial need for gratifying flavor experiences that offer respite from everyday cares and concerns. Survey data shows that 78% of consumers surveyed (84% of millennials) snack for a sense of comfort.1 What’s more, a majority say snacks are just as important to their mental (71%) and emotional (70%) well-being as their physical well-being.
Topics: Trends, Foodservice Industry, Menu Strategy, Recipes, Culinary, COVID-19, Coronavirus, Fast-Casual Restaurant
For many operators in 2020, business slowed to a crawl—or worse. But while much of the restaurant industry has hobbled along or come to a halt, fast food chains have been quick to rebound from COVID-19.1
Topics: Promotions, Breakfast, Menu Strategy, Sales & Profitability, Operations, COVID-19, Coronavirus, Limited Time Offers (LTOs), Fast-Food Restaurants
Snacking Comes of Age: Understand Generational Preferences to Position Your Menu for Success
Snacking has become increasingly popular in recent years—and shows no signs of slowing down.
In 2018, 80% of consumers snacked at least once a day.1 Two years later, 88% of adults surveyed for Mondelēz International’s 2020 State of Snacking™ report said they were noshing between meals just as much as—or more than—they did in 2019.2
Topics: Millennials, Trends, Promotions, Marketing & Communications, Side Dishes, Quick Service Restaurant, Appetizers/Snacks, Snack, Gen Z, Gen X, Baby Boomers, Gum & Candy, Single-Serve, OREO, Dessert Ingredients, Foodservice Industry, Menu, Consumer, Demographic, Flavors & Ingredients, Menu Strategy, Retail, Operations, COVID-19, Coronavirus, Fast-Casual Restaurant, Branded Ingredients, Mashups, Flavor Profiles, Personalization, Consumer Behavior, Value, Indulgence, Customization, Limited Time Offers (LTOs)