Food plays an integral role in a number of fall and winter celebrations—Thanksgiving, Christmas, Hanukkah and Kwanzaa are the top holidays consumers associate with special dishes, flavors and eating occasions.1
As the year draws to a close, there’s a hearty appetite among foodservice professionals to look back at the culinary delights and highlights that stood out in the blur of menu mixes.
Mashups may be a big culinary trend, but creative co-branded partnerships can be the unlikely corporate pairings that propel sales on an even larger scale.
Never underestimate the power of pizza to drive sales. Even at the height of the pandemic, while other categories struggled, pizza prevailed. Digital pizza sales surged with the growth of takeout and delivery.
Forty-five percent of consumers surveyed enrolled in a pizza loyalty program and 88% of consumers were eating more or the same amount of pizza as the prior year, according to the 2021 Pizza! SNAP Keynote Report from the market research firm Datassential.1 Operator optimism ran high, with 95% surveyed confident of increased sales in the coming year.1