Operators have increasingly turned to limited time offers in recent years to entice customers and spur sales. In fact, Technomic research indicates that LTO launches among the biggest 500 chain restaurant and retail operations grew 64% from 2014 to 2019.1
Topics: Merchandising, Promotions, Independents, Family Restaurant, Takeout, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Custards/Cheesecakes, Cookies/Bars/Snacks, Ice Cream Desserts, Main Dishes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cookies, Dessert Ingredients, Grab-and-Go, Convenience, Foodservice Industry, Menu, Creative Inspiration, Customer Experience, Consumer, Flavors & Ingredients, Menu Strategy, Food & Beverage, Packaging, Sales & Profitability, Drive-Thru, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Branded Ingredients, Flavor Profiles, Consumer Behavior, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Nostalgia
Let’s face it: Snack trends may come and go, but there’s one constant foodservice operators can rely on, and that’s the pivotal importance of taste and flavor in driving the consumer’s snack choices.
A perennial favorite, ice cream has a long history as the cold snack that consumers stay hot for. It's no wonder that when New York’s Museum of Ice Cream debuted last year, fans of the creamy favorite scooped up all 30,000 tickets in five days.1 The joy of ice cream continues to captivate imaginations and tantalize taste buds.
No flash in the pan, the better-for-you movement has boiled over into the mainstream, turning up the heat on foodservice operators to blaze a clean label trail of menu innovation. But while the millennial snack market may demand more natural and nutritious options, many consumers still hanker for traditional favorites with rich and satisfying flavor profiles.
As summer heats up across the country, it’s no surprise that consumers often choose to cool off with frosty and frothy blended beverages. Making it the perfect time to promote milkshakes in your operation.