Drive-thrus continue to pick up speed as a revenue engine for fast-casual restaurant chains. In fact, as fast-casual and fast food brands blur, quick-service consumers across the board are accelerating demand for drive-thrus, according to survey data from the market research firm Technomic.1
Fast food chains have been accelerating their rate of digital transformation ever since the pandemic hit—and Wendy’s is one of the brands leading the charge. The burger giant has been beefing up its digital capabilities as one of three core pillars in its growth strategy (the others are boosting the breakfast daypart and expanding the chain’s footprint).1
Consumers favor flavor when it comes to menu attributes—and that applies to both limited-service and full-service restaurants and across generations, according to survey data from the market research firm Technomic. Overall, consumers rank “appealing taste and flavor” the top traffic driver for LSRs (60%) and FSRs (64%).1
Consumers these days are hungry for more than food. They want foodservice operations to offer generous portions of goodwill along with good eats, and those that neglect to take action on behalf of shared values and high-profile causes are likely to leave a bad taste in the mouths of their customers.
The sky's the limit for chicken sandwich sales as restaurant chains peck and claw to meet market demand. But even as chicken sandwiches reach new heights of popularity and profitability, burgers remain the meat that can’t be beat.