Beverages that include OREO cookies and cheesecake, cotton candy and other indulgent ingredients have played a dual role on menus in recent years, often serving as both drink and dessert options.
Topics: Snacking, Pies/Tarts, Beverage, Custards/Cheesecakes, Donuts/Pancakes/Waffles, Cookies/Bars/Snacks, Beverages, Ice Cream Desserts, Cakes/Cupcakes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cocktails, Cookies, Dessert Ingredients, Creative Inspiration, Recipes, Brownies, Branded Ingredients, Mashups, Flavor Profiles, Consumer Behavior, Indulgence, Foodservice, Sweet, Shakes/Smoothies/Frozen Beverages, Coffee
In fall, as the weather begins to cool, consumers’ appetite for desserts that include warm, toasty flavors starts to heat up.
Restaurants may find customers are seeking sweets such as pies and souffles, featuring autumnal ingredients like cinnamon, ginger, nuts and apples, according to Clarice Lam, Mondelēz Foodservice brand ambassador, contributor to Epicurious and Spruce Eats, and founder of The Baking Bean, a Brooklyn direct-to-consumer bakery specializing in all-natural seasonal sweets.
“Consumers want warm and cozy dishes for the fall—flavors that remind them of the holidays and family,” Lam said in an interview with marketing agency The Food Group.
In fact, more than half (53%) of consumers say they’re interested in seasonally influenced desserts.1
The ingredients, trendiness and other aspects, though, can affect how new menu items are received. To ensure any fall desserts you introduce are a sales success, consider weaving in some of the following features.
Topics: Promotions, Pies/Tarts, Custards/Cheesecakes, Beverages, Ice Cream Desserts, Dessert, Holidays, Seasonal, OREO, SOUR PATCH KIDS, Dessert Ingredients, Creative Inspiration, Branded Ingredients, Flavor Profiles, Limited Time Offers (LTOs), Nostalgia, Foodservice, Shakes/Smoothies/Frozen Beverages, Comfort
With an enticing mix of menu items, the dessert category can produce considerable revenue; 60% of operators say it’s helped them increase profits.1
Topics: Promotions, Marketing & Communications, Beverages, Dessert, Seasonal, Gen Z, Baby Boomers, Chocolate, CHIPS AHOY!, OREO, Social Media, Dessert Ingredients, Customer Experience, Menu Strategy, Sales & Profitability, Branded Ingredients, Consumer Behavior, Indulgence, Nostalgia, Signage, Foodservice
Latin cuisine—originating from Mexico, in particular—has become an increasingly popular dining choice in recent years.
Topics: Millennials, Global, Business & Industry, Custards/Cheesecakes, Ice Cream Desserts, Cakes/Cupcakes, Dessert, Gen Z, Gen X, Baby Boomers, Chocolate, CHIPS AHOY!, NILLA Wafers, OREO, Social Media, Cookies, Dessert Ingredients, Creative Inspiration, Recipes, Branded Ingredients, Mashups, Flavor Profiles, Consumer Behavior, Foodservice, Breads/Muffins/Pastries
Desserts can boost a restaurant’s bottom line—60% of operators say sweet menu items have helped drive profits at their eatery.1
With 56% of consumers reportedly ordering food instead of dining on-premises—or having stopped going to restaurants altogether2—operators may find customers have a growing appetite in the coming months for desserts that can be eaten on the go.