Comfort foods stand the test of time because they feed a perennial need for gratifying flavor experiences that offer respite from everyday cares and concerns. Survey data shows that 78% of consumers surveyed (84% of millennials) snack for a sense of comfort.1 What’s more, a majority say snacks are just as important to their mental (71%) and emotional (70%) well-being as their physical well-being.
COVID-19 certainly took a steep toll in 2020, but it was also the year chicken sandwiches soared to new heights of popularity. After Popeyes achieved sky-high sales with the launch of its fried chicken sandwich in August 2019, prompting Rival Chick-fil-A to start a social media war over whose sandwich is better, the chicken scratch was on the wall: There's big money to be made with chicken sandwiches.
As the consumer appetite for better-for-you and functional foodservice continues to grow during the coronavirus crisis, wellness-driven meal delivery can be expected to make more inroads into the market. Jumping on the better-for-you bandwagon seems an essential ingredient in any recipe for off-premises business success.
More mouths to feed, different foodservice needs. While millennials may seem renowned primarily as a coveted youth demographic, the fact is they’re maturing—and their foodservice needs are evolving as they search for convenient at-home meal solutions during the coronavirus outbreak.
Trendsetting millennials know exactly what they want when it comes to snack foods. We’ve posted about the four distinctive types of millennial snackers, and this large consumer group continues to inspire trends.