In-store bakery sales are on the rise—so much so, sales exceeded $13.54 billion in 2015 and the market is expected to reach $18.4 billion in sales by 2020, a 45% jump over the course of a decade.1 Confidence among retailers is high, with 56% of those surveyed reporting that they consider in-store bakeries a leading driver of traffic and an important point of differentiation for their stores and the way they market to consumers.2
Given the insatiable millennial appetite for exciting new flavor experiences and interesting twists on traditional favorites, a fresh idea in ice cream should be milked for all it’s worth—and it could be worth a lot. According to the International Dairy Foods Association (IDFA), about 1.54 billion gallons of ice cream and related frozen desserts were produced in 2015 alone, and the average American consumes more than 23 pounds of ice cream yearly.1
"Consumers today, especially millennials, are eager to spread the word about new dessert experiences."
"Today's consumers are willing to experiment with new dessert flavors and ingredients, but foodservice operators should optimize their assortments with trusted brand names and familiar products."
Let’s face it: Snack trends may come and go, but there’s one constant foodservice operators can rely on, and that’s the pivotal importance of taste and flavor in driving the consumer’s snack choices.
“When it comes to product innovation in the ever-changing dessert market, good is never good enough.”
A perennial favorite, ice cream has a long history as the cold snack that consumers stay hot for. It's no wonder that when New York’s Museum of Ice Cream debuted last year, fans of the creamy favorite scooped up all 30,000 tickets in five days.1 The joy of ice cream continues to captivate imaginations and tantalize taste buds.
As busy, health-conscious consumers continue to embrace better-for-you snacking as a source of smaller, quicker meals, the popularity and diversity of staples like yogurt grows. Roughly one quarter of consumers tend to snack in the morning instead of having a full meal,1 and yogurt’s portability (especially in single-serve packs) and versatility (it’s often combined with fruits and other toppings) make it an especially appealing breakfast option. No wonder 39% of adults nosh on yogurt as a snack, and 44% eat it for breakfast.1
Healthy snacks are definitely in, but that doesn’t mean that a large batch of consumers don’t favor snacks that fit a sugary flavor profile. According to last year’s Packaged Facts report, “Sweet Baked Goods: U.S. Market Trends,” while 30% of Americans claimed to limit snacks to healthy options and 45% cited nutritional value as the key factor in their food choices, consumers still like to indulge in their favorite sweet treats, provided they can find more wholesome versions of them.1
As summer heats up across the country, it’s no surprise that consumers often choose to cool off with frosty and frothy blended beverages. Making it the perfect time to promote milkshakes in your operation.