Operators have increasingly turned to limited time offers in recent years to entice customers and spur sales. In fact, Technomic research indicates that LTO launches among the biggest 500 chain restaurant and retail operations grew 64% from 2014 to 2019.1
Topics: Merchandising, Promotions, Independents, Family Restaurant, Takeout, Quick Service Restaurant, Casual Dining Restaurant, Delivery, National, Custards/Cheesecakes, Cookies/Bars/Snacks, Ice Cream Desserts, Main Dishes, Dessert, Chocolate, CHIPS AHOY!, OREO, Cookies, Dessert Ingredients, Grab-and-Go, Convenience, Foodservice Industry, Menu, Creative Inspiration, Customer Experience, Consumer, Flavors & Ingredients, Menu Strategy, Food & Beverage, Packaging, Sales & Profitability, Drive-Thru, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Branded Ingredients, Flavor Profiles, Consumer Behavior, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Nostalgia
Customers love to sink their teeth into loyalty programs, which can serve up a feast of rewards for repeat customers—and a steady stream of revenue for operators.
Foodservice operators are busy sorting through a mixed bag of opportunities and challenges as states reopen and dining rooms resume service. But while there’s been a feeding frenzy of attention focused on the commercial sector, noncommercial dining is also undergoing a transformation.
Bygone days of dine-in bliss may not be back just yet, but there’s no doubt about consumers’ hunger for their return. As government restrictions ease and restaurants start to reopen, foodservice operators need to be ready.
As the COVID-19 outbreak compels restaurant operations to make a turn toward off-premises sales, third-party delivery picks up more speed on the fast-track of growth.