Nostalgia

How to Use Sweet Treats to Help Drive Profits

Desserts have helped fuel profitability at 60% of restaurants; nearly all types of sweets, in fact, have proved to be as lucrative as other menu items—or even more so.1,2 With consumers increasingly bypassing traditional meals to snack their way through the day —and noshing on sweet, as well as savory, items, according to Mondelēz International’s 2022 State of Snacking™ report—eateries that only offer after-dinner dessert options may be missing out on an opportunity to fulfill the demand for sweet treats during other dayparts.3 Drive profits with sweet treats all day by incorporating the following three tips.

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