Food plays an integral role in a number of fall and winter celebrations—Thanksgiving, Christmas, Hanukkah and Kwanzaa are the top holidays consumers associate with special dishes, flavors and eating occasions.1
As the year draws to a close, there’s a hearty appetite among foodservice professionals to look back at the culinary delights and highlights that stood out in the blur of menu mixes.
Topics: Technology, Promotions, Marketing & Communications, Business & Industry, Quick Service Restaurant, Gen Z, Online Reviews, Social Media, Customer Experience, Consumer Behavior, Limited Time Offers (LTOs), Mobile App, Foodservice
Pumpkin spice, anyone? Yep, it’s that time of year again. Summer is winding down, the temperature is dropping, and a cornucopia of fall flavors are cropping up on menus and store shelves everywhere.
In fall, as the weather begins to cool, consumers’ appetite for desserts that include warm, toasty flavors starts to heat up.
Restaurants may find customers are seeking sweets such as pies and souffles, featuring autumnal ingredients like cinnamon, ginger, nuts and apples, according to Clarice Lam, Mondelēz Foodservice brand ambassador, contributor to Epicurious and Spruce Eats, and founder of The Baking Bean, a Brooklyn direct-to-consumer bakery specializing in all-natural seasonal sweets.
“Consumers want warm and cozy dishes for the fall—flavors that remind them of the holidays and family,” Lam said in an interview with marketing agency The Food Group.
In fact, more than half (53%) of consumers say they’re interested in seasonally influenced desserts.1
The ingredients, trendiness and other aspects, though, can affect how new menu items are received. To ensure any fall desserts you introduce are a sales success, consider weaving in some of the following features.
Topics: Promotions, Pies/Tarts, Custards/Cheesecakes, Beverages, Ice Cream Desserts, Dessert, Holidays, Seasonal, OREO, SOUR PATCH KIDS, Dessert Ingredients, Creative Inspiration, Branded Ingredients, Flavor Profiles, Limited Time Offers (LTOs), Nostalgia, Foodservice, Shakes/Smoothies/Frozen Beverages, Comfort