Limited Time Offers (LTOs)
Brand Values: Tips and Insights for Restaurants
July 11, 2023
Supporting social causes can strengthen restaurants’ connection with both employees and customers — depending on how operators back initiatives.
Say Cheese! Pizza's Possibilities Sure to Make Foodservice Operators Smile in 2023
January 24, 2023
What culinary possibilities will pizza realize in 2023? Explore hot pizza trends and the latest pizza innovations from Taco Bell and Taco Cabana.
How to Effectively Promote Your Holiday Menu
November 29, 2022
Find out how to offer Christmas, Hanukkah and other fall and winter holiday-focused menu items that will draw customers during the season.
Limited-Time Offers, Unlimited Ingenuity: Specialty Items and Returning Favorites Feed Sales
November 22, 2022
New research from Datassential shows growth in LTO innovation, while proven concepts like the McRib continue to be go-tos to jumpstart buzz and sales.
Leveraging TikTok’s Influence in the Foodservice Industry
November 3, 2022
With short videos and a sizable foodie fan base, TikTok can be an effective way to promote their menu items and other dining experience aspects.
Autumn Appetites: Consumers Fall for a Shift in Seasonal Flavors
October 4, 2022
Pumpkin-themed LTOs return to menus, but fresh takes on fall flavors are trending . Explore research revealing how tastes are changing with the season.
How to Make Fall a Stellar Dessert Season
August 25, 2022
From traditional flavors to fresh takes on pies and other classic items, incorporating specific elements will make fall desserts can’t-miss menu items.
Menu Momentum: Limited-Time Offers Bring Mix of Fresh and Familiar to the Table
August 23, 2022
Ideally, limited-time offers are standout sales boosters. Explore a few of the latest LTO success stories that balance the new with the tried and true.
Cool It! Summer LTOs Focus on Refreshing Fruit Flavors
August 16, 2022
Summer LTOs are making a splash on restaurant menus across America. Explore a few of the key fruit flavor profiles that slake operators' thirst for sales.
Secret Sauce: Less Is More for Successful Restaurant Chains During the Pandemic
August 2, 2022
Explore the trend of top restaurant chains shifting focus from unit growth to sales growth and see how they navigate an inflationary environment.
Frozen Treats Coming in Hot This Summer
May 26, 2022
Frozen desserts can help restaurants attract customers during the summer months — particularly if they feature today’s top flavor and other trends.
Franchise Frenzy: The Boom in Fast-Casual Segment Franchise Opportunities
December 16, 2021
In 2022, franchise restaurant locations may offer more branded menu items, ordering options and other new elements to help boost business.
How The Cookies Crumbl: Cookies Hit Sweet Spot on National Cookie Day and Every Day
December 3, 2021
Sales at gourmet cookie shops are surging. Explore the growth of the gourmet cookie takeout and delivery category as National Cookie Day approaches.
How Noncommercial Operators Can Maximize Sales With Prepackaged Snacks
November 18, 2021
The demand for prepackaged snacks rose during the pandemic. Offering them after it will potentially increase healthcare and hotel operators’ sales.
Bite to Treat: Building the Best Between-Meal Snack Menu
October 28, 2021
Consumers’ taste for snacks has increased—find out how you can meet the demand for between-meal menu items.
Labor Challenges and the Impact They’re Having on the Road to Recovery
September 22, 2021
Commercial and noncommercial foodservice sales seem poised to increase—if labor issues don’t derail operations and profitability.
Time-Tested: Which Pandemic Practices Could Become Permanent?
August 26, 2021
Find out what adjustments operators across the country made during the pandemic—and how those moves are now helping them increase business.
Game On! Competition Heats Up as Restaurants Recruit Sports Stars to Score Sales
August 24, 2021
Sports promotions are a proven way to score sales for restaurants. Learn how major brands are teaming up with sports icons and fielding sports tie-ins.
All in Good Time: What Makes for a Winning LTO in 2021?
March 25, 2021
The pandemic has altered operators’ approach to limited time offers. Find out why—and what consumers want from LTOs now.
Sizzling Sales: Burger Chains Post Beefy Gains
March 2, 2021
McDonald's and Wendy's exemplify the trend of fast-food restaurants accelerating sales during COVID-19. Learn how the burger giants eat up market share.
