Limited Time Offers (LTOs)

Transforming Nostalgic Desserts into New Formats

Basing desserts on a classic dish or nostalgic flavor is a growing trend — which operators can utilize to boost consumer interest and orders.

A Taste for Tie-Ins: Celebrity Partnerships Propel Menu Innovation

Fast-casual restaurants are feasting on celebrity partnerships. Explore the trend of celebrity signature items at McDonald's, Dunkin', Friendly's and more.

Flying High: Limited-Time Offers Rising to Pre-Pandemic Levels

Limited-time offers are surging due to pent-up demand and the post-pandemic return of menu innovation. Learn about the latest ingenious LTO trends.

Social Media Feeds Menu Inspiration, Promotion

Get tips for improving your social media presence and leveraging social media as a tool for your restaurant and convenience store.

Winter Seasonal Desserts: Tips and Trends

Use these winter dessert trends and tips to boost profits throughout the holiday season and beyond.

Brand Values: Tips and Insights for Restaurants

Supporting social causes can strengthen restaurants’ connection with both employees and customers — depending on how operators back initiatives.

Say Cheese! Pizza's Possibilities Sure to Make Foodservice Operators Smile in 2023

What culinary possibilities will pizza realize in 2023? Explore hot pizza trends and the latest pizza innovations from Taco Bell and Taco Cabana.

How to Effectively Promote Your Holiday Menu

Find out how to offer Christmas, Hanukkah and other fall and winter holiday-focused menu items that will draw customers during the season.

Limited-Time Offers, Unlimited Ingenuity: Specialty Items and Returning Favorites Feed Sales

New research from Datassential shows growth in LTO innovation, while proven concepts like the McRib continue to be go-tos to jumpstart buzz and sales.

Leveraging TikTok’s Influence in the Foodservice Industry

With short videos and a sizable foodie fan base, TikTok can be an effective way to promote their menu items and other dining experience aspects.

Autumn Appetites: Consumers Fall for a Shift in Seasonal Flavors

Pumpkin-themed LTOs return to menus, but fresh takes on fall flavors are trending . Explore research revealing how tastes are changing with the season.

How to Make Fall a Stellar Dessert Season

From traditional flavors to fresh takes on pies and other classic items, incorporating specific elements will make fall desserts can’t-miss menu items.

Menu Momentum: Limited-Time Offers Bring Mix of Fresh and Familiar to the Table

Ideally, limited-time offers are standout sales boosters. Explore a few of the latest LTO success stories that balance the new with the tried and true.

Cool It! Summer LTOs Focus on Refreshing Fruit Flavors

Summer LTOs are making a splash on restaurant menus across America. Explore a few of the key fruit flavor profiles that slake operators' thirst for sales.

Secret Sauce: Less Is More for Successful Restaurant Chains During the Pandemic

Explore the trend of top restaurant chains shifting focus from unit growth to sales growth and see how they navigate an inflationary environment.

Frozen Treats Coming in Hot This Summer

Frozen desserts can help restaurants attract customers during the summer months — particularly if they feature today’s top flavor and other trends.

Franchise Frenzy: The Boom in Fast-Casual Segment Franchise Opportunities

In 2022, franchise restaurant locations may offer more branded menu items, ordering options and other new elements to help boost business.

How The Cookies Crumbl: Cookies Hit Sweet Spot on National Cookie Day and Every Day

Sales at gourmet cookie shops are surging. Explore the growth of the gourmet cookie takeout and delivery category as National Cookie Day approaches.

How Noncommercial Operators Can Maximize Sales With Prepackaged Snacks

The demand for prepackaged snacks rose during the pandemic. Offering them after it will potentially increase healthcare and hotel operators’ sales.

Bite to Treat: Building the Best Between-Meal Snack Menu

Consumers’ taste for snacks has increased—find out how you can meet the demand for between-meal menu items.

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