Snacking is in a state of flux. Its frequency is accelerating (94% of survey respondents snack at least once daily;1 one in four millennial snackers partake four or more times a day2) as shifting demographics and busy lifestyles upend traditional eating patterns. As a result, foodservice operations face new challenges and opportunities to satisfy a seemingly insatiable demand for tantalizingly unique flavor experiences.
There’s a lot of buzz these days about snack trends. A smorgasbord of juicy buzzwords, including grab-and-go, wellness, mash-up, hybrid, clean label, international inspiration and numerous others, feeds the need for foodservice operators to keep pace with consumer demand for menu innovation.
The future of snacking is shaping up to be a feeding frenzy for foodservice operators. The boundary between meals and snacks continues to blur, with snacks replacing meals 37% of the time and robust sales of snack brands helping the CPG industry register its greatest growth in four years.1
Millennials are social beasts with a ravenous appetite for interaction – online, on their phones and in-person. That can be a heady recipe for success for foodservice and restaurant operations, provided they tap into the power of social media to leverage millennial snack trends and their taste for social sharing.