When it comes to digital innovation, Shake Shack has poured it on thick—so much so that even as in-store traffic returns, digital remains a powerful revenue engine, driving 43% of sales (app, website and delivery) in the first quarter of 2022.1 While the fast-casual supernova has become renowned for its forward-thinking, tech-driven off-channel integrations, it was actually teetering on the brink of a precipitous nosedive before it took the seismic shift that jump-started sales during the pandemic.
As on-demand culture and digitally driven services grow, so do innovative and diversifying delivery options. To meet accelerating demand, off-premises channels need to deliver an ever-expanding range of services.
Since the onset of the pandemic, the foodservice landscape has experienced a series of seismic shifts in quick succession. While these changes can seem like a confusing blur at times, an ever-expanding menu of market research has been able to keep up with the dizzying pace and feed the need for competitive insight and analysis.
Delivery can sometimes seem like a mixed bag, with challenges presenting bumps in the road to growth and opportunities opening up new paths to profits.
Among the many lessons of the pandemic, one stands out in particular, with far-reaching ramifications for the future of foodservice: The power of digital innovation. The rapid integration of digital platforms became a reliable way to drive sales, even under the most challenging circumstances.