“Merchandising steers customers to the items they want and your operation to the sales you need.”
Let’s face it: We can chat all we like about hot snack trends and market growth, but without the right merchandising, foodservice operations can be left out in the cold. While we can chew the fat about wellness snack trends, unless we bulk up our merchandising, we could be putting the bottom line at risk of thinning out. And before they can feed the seemingly endless millennial snack appetite, even the best-stocked foodservice operators must find ways to effectively merchandise the products millennials hanker for.
It’s official. America is in love with better-for-you foods. As demand for authentic foods and better-for-you snacks continues to grow, it’s important you have the strategies to grab more of this increasingly profitable business segment.
In our increasingly fast-paced world, the demand for super-quick, super-tasty snacks and meals is causing the competition for traditional quick service chains to enter warp speed. As more and more convenience and grocery stores are getting into the act—stocking isles with a mouthwatering array of prepared food options—QSRs have to create tempting offers to keep pace with this service shift.Fact is, as consumers turn to multiple channels to purchase grab-and-go foods. C-stores and grocery stores are eating into QSRs’ market share as they compete for the same consumers during the same dining occasions.
With Mother’s Day just around the corner it’s time to shine a light on the loveliest ladies in our lives. That means eating special treats, gathering family at a special meal, or even just spending relaxing time together—in other words, lots of opportunities for operators to make a splash and maybe a little extra cash while they’re at it.
The power of the promotion* is undeniable. From fun sweepstakes to flavorful LTOs, pointed promotions can offer an easy-yet-strategic way to help you connect with customers, drive traffic and boost your bottom line. Plus, they’re a great place to start when you want to highlight new menu items, call out cool events or push rewards programs.