Holidays

October 31, 2023

Seasonality can be a big seller; 85% of consumers who eat dessert at least once a month say they’re interested in trying sweet menu items that relate to a specific time of year.1 In addition, 48% of consumers look forward to ordering—or go out of their way to get—a seasonal limited-time offer dessert from a restaurant each year.1 Expanding the dessert daypart’s roster may position operators to increase on- and off-premise business. Introducing a new menu item was one of the top ways restaurants grew dessert sales in 2022.1 To help your eatery increase orders and foot traffic—and potentially, profitability—consider incorporating some of the following seasonally focused elements into your dessert lineup this winter.