Operators
May 31, 2023
With snack sales surging, operators are more interested than ever in using data to drive sales, combining their own company data with data from Mondelēz International and other manufacturers. William Himburg, East Region Manager at Mondelēz International, is a veteran of industry trade shows. He said that the conversation with operators has changed in recent years, and the 2023 NAMA Show was a prime example. “Operators used to visit our booth to get samples, to ask about prices and to inquire about their rebates,” said Himburg. “That has all changed. Today, operators want to know how to generate more sales. They want to talk about industry data, category management, generational product preferences, portion sizes and pre-kits.”
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