Image courtesy of Applebee's
Topics: Technology, Promotions, Marketing & Communications, Business & Industry, Quick Service Restaurant, Gen Z, Online Reviews, Social Media, Customer Experience, Consumer Behavior, Limited Time Offers (LTOs), Mobile App, Foodservice
Consumers have built up quite the appetite for indoor dining during the pandemic, according to the crowd-sourced review platform and table reservation service Yelp.
When it comes to snack sales, the Internet and consumers are starting to click. According to NPD Group, a leading market research firm, snack manufacturers are biting off bigger chunks of market share by tapping the consumer’s appetite for online shopping.
Before you can whet people’s appetite for your menu, you need to grab their attention—and that involves marketing. But with so many promotions circulating through today’s amazing array of marketing channels, from social (a huge smorgasbord in itself) and mobile to print and broadcast—it’s hard to keep pace with trends and zero in on what works best.