When it comes to snack sales, the Internet and consumers are starting to click. According to NPD Group, a leading market research firm, snack manufacturers are biting off bigger chunks of market share by tapping the consumer’s appetite for online shopping.
Before you can whet people’s appetite for your menu, you need to grab their attention—and that involves marketing. But with so many promotions circulating through today’s amazing array of marketing channels, from social (a huge smorgasbord in itself) and mobile to print and broadcast—it’s hard to keep pace with trends and zero in on what works best.
In today’s digital world, you can no longer afford to wait days or weeks to answer customer complaints. Empowered and emboldened through social media, customers expect immediate resolution to their concerns.
In our industry, the word “app” often conjures up a small dish of delectable starters to enjoy before a meal. Or if our minds veer to the digital variety, we do a mental download of apps that whet the consumer’s appetite for clever special promotions and engagement.