Major restaurant chains had no choice but to flex their off-premises muscle when COVID-19 hit. As discussed in a previous post, bigger proved to be better during the pandemic, as large chains were able to rely on and build out their already well-developed delivery, takeout and drive-thru capabilities. Digital ordering linked consumers to foodservice with contactless ease and became a lifeline that made the difference in whether operations sank or swam in a rising tide of restrictions and infection rates.
The challenges of 2020, including business closures and social distancing guidelines, catapulted the demand for takeout and delivery to new heights over the past year—and may have forever changed consumers’ relationship with the foodservice industry. Indeed, more than half (53%) of consumers surveyed by the National Restaurant Association say takeout and delivery have become "essential to the way they live.”1
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COVID-19 (a.k.a., the coronavirus) may seem like a recipe for disaster for the foodservice industry, but operators are putting in extra servings of thought, time, and talent to help protect the safety of customers and employees.