Regional
October 2, 2017
Life, liberty and the pursuit of snacking have always been a big deal in America. But Asia is rapidly becoming the land of opportunity for the foodservice industry and snack manufacturers as economic, technological and cultural transformations open markets and new business horizons. A case in point is the Asia Pacific region. In the second offering of Food Industry Asia’s Lunch Series held in Singapore last year, global market intelligence agency Mintel identified four overarching trends that it anticipates will help drive food and drink consumption in the region in the coming years.1 Gleaned from the work of more than 100 Mintel analysts with a global reach across the food, drink and foodservice industries, the trends were parsed in a presentation by Avanthi Ravindran, senior trend and innovation consultant at Mintel South-East Asia and India.1
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