Limited-time offers are a great way to jumpstart sales with signature items that hit the market’s sweet spot. But are today’s consumers hungry for the new or the tried-and-true? Novelty and fresh twists on old favorites are defining characteristics of limited-time offers, but a balanced approach may be the recipe for success, especially when it comes to seasonal menus.
As America’s most-ordered meal at restaurants, burgers bite off a huge chunk of market share. For the year ending June 2021, burgers gobbled up 7.6 billion sales—far more than any other menu item.1 A versatile and reliable business booster, the classic burger is a cash cow that restaurant brands refresh and reinvent with endless culinary ingenuity.
Driven by a need for nourishment, distraction and other factors,1 in recent years, snacking has become somewhat of a national pastime.
Topics: Snacking, Noncommercial, Promotions, Salads, Side Dishes, Beverage, Business & Industry, Commercial, Cookies/Bars/Snacks, Beverages, Appetizers/Snacks, Breakfast, Lunch, Dinner, Dessert, Snack, Better-for-You, Bars, Single-Serve, Grab-and-Go, Foodservice Industry, Menu, Consumer, Menu Strategy, Sustainability, Food & Beverage, Packaging, Sales & Profitability, Brownies, Drive-Thru, Dessert Pizza, COVID-19, Coronavirus, Fast-Casual Restaurant, Branded Ingredients, Consumer Behavior, Value, Indulgence, Limited Time Offers (LTOs), Dips/Spreads/Sauces, Sandwiches/Burgers, Prepackaged, Design, Functional, Healthful, Sweet, Breads/Muffins/Pastries, Fresh
The sky's the limit for chicken sandwich sales as restaurant chains peck and claw to meet market demand. But even as chicken sandwiches reach new heights of popularity and profitability, burgers remain the meat that can’t be beat.
Off-premises dining now comprises a larger portion of overall sales than it did pre-pandemic in all six major restaurant segments (family dining, casual dining, fine dining, quick service, fast casual, and coffee and snack).1 No doubt, the demand for takeout will remain strong in the coming months as summer temperatures and higher vaccination rates prompt consumers to seek a convenient way to dine outside—and take leftovers home.
Topics: Noncommercial, Promotions, Marketing & Communications, Family Restaurant, Takeout, Regional, Business & Industry, Commercial, Quick Service Restaurant, Casual Dining Restaurant, Fine Dining, Delivery, National, Local, Beverages, Main Dishes, Lunch, Dinner, Single-Serve, Family, Freshness, Grab-and-Go, Foodservice Industry, Menu, Customer Experience, Consumer, Menu Strategy, Product Quality & Safety, Social Responsibility, Sustainability, Food & Beverage, Health & Wellness, Packaging, Sales & Profitability, Delivery App, Drive-Thru, Consumers, COVID-19, Coronavirus, Curbside Pickup, Fast-Casual Restaurant, Off-Premises, Consumer Behavior, Sandwiches/Burgers, Design, Digital/Online Ordering, Third-Party Delivery (3PD), Safety & Sanitation, Mobile App, Outdoor Dining, Waste Reduction, Touchless, On-Premises