February 24, 2022Today’s moviegoers want red-carpet-worthy food and beverage options—which recent research indicates might also help woo still-hesitant viewers back to the big screen. More than half—54%—of consumers who’d stopped going to movie theaters at the start of the pandemic or when the delta variant emerged say being able to get gourmet foods at a higher price would make them want to attend movies more often.1
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