Given the huge millennial snack market for bold flavor adventures, it can be easy to emphasize novelty over traditional snacking favorites. And yet nostalgia feeds an emotional need to re-experience food products from a time consumers long to relive. Harkening back to the good old days can make consumers yearn for the snacks and comfort foods of yesteryear. For savvy foodservice operators, memory lane can be the road that leads to big snack sales.
“Salty sells” is a fact foodservice operators have savored all along. But now consumers want to have their salt and eat it too–and that can be a challenge, given the rise of the better-for-you snacking trend that demands a balance between nutritious and delicious. A salty-tasting profile that also offers nutritional value seems like a recipe for a higher check average, and manufacturers have been busy combining the two to help drive sales–an important factor for continued growth, according to the Packaged Facts report Salty Snacks in the U.S., 4th Edition.