The pandemic deprived the food and beverage industry of nearly $240 billion in sales in 20201—but it couldn’t bring breakfast down—at least, not completely.
Topics: Noncommercial, Family Restaurant, Global, Business & Industry, College & University, Healthcare, Lodging, Commercial, Quick Service Restaurant, Casual Dining Restaurant, Fine Dining, Donuts/Pancakes/Waffles, Breakfast, Better-for-You, Breakfast Biscuits, Single-Serve, belVita Breakfast Biscuits, OREO, Senior Living, Grab-and-Go, Convenience, Micro Markets & Vending, COVID-19, Coronavirus, Fast-Casual Restaurant, Off-Premises, Branded Ingredients, Flavor Profiles, Personalization, Consumer Behavior, Indulgence, Customization, Prepackaged, Nostalgia, On-Premises, Functional, Foodservice, Healthful, Sweet, Micro Market, Breads/Muffins/Pastries, Plant-Based, Fresh, Workplace, Cafeteria
Soggy sales are putting a damper on the cereal market, sinking business for some major brands. The popularity of this once-perennial staple has been declining for years as consumer preferences have shifted to better-for-you and grab-and-go breakfast options.
America is the land of the free and the home of the snackers, where snacking has undergone such explosive growth that nearly half the country consumes two to three snacks daily.1 According to research from NPD Group, millennials and baby boomers snacked a combined total of 173.5 billion times in 2015 alone.1
With such a spectacular, ooh-and-ahh-worthy display of consumption, it makes sense for foodservice operators to explore the consumer segments that have made snacking so prevalent it has started to replace traditional meals, as shown by the steady rise of on-the-go breakfast bars.1 SmartBrief reports that snack bar sales skyrocketed nearly 50% between 2014 and 2016, helping to give rise to the trend of high-protein meat- or seed-based snack sticks—part of the larger trend of portable foods with better-for-you appeal.2