COVID-19 UPDATE - Please read an important message from the Mondelēz International Foodservice team.
OREO Cookie Recipe Contest
Let's Chat Snacks

Anything is Snackable if the Size is Right

KMO150256_-_LCS_Article_51.jpg

Size matters, at least when it comes to pushing snack purchases. Consumers agree that anything can be a snack, as long as it’s a small portion size.1 It’s true. Miniaturizing your menu can maximize your opportunity to entice the 94% of adults who snack at least once a day.2

Plus, smaller-sized options allow for lower price points, which can help attract price-conscious consumers. Be sure to merchandise with key phrases such as “fun sized,” “mini” and “snack-and-go” to make sure your patrons know where to find your munchable options.

So go ahead, shrink regular sandwiches into sliders. Satisfy the sweet tooth with extra-small shakes. Switch out slices of baked goods in favor of bites. Really, any way you downsize your portions can help increase your appeal.

1 Technomic, Snacking Occasions Consumer Trend Report, 2016
2 Mintel, Snacking Motivations and Attitudes—US, Apr. 2015

Topics: Snacking, Snack, Retail

Subscribe via email


Envision a Feast of Sales

See how you can leverage 2020’s top trends to help tailor your menu for today’s evolving tastes.
Read more

Recent Posts

Posts by Topic

see all
Visit Recipe Center