Let's Chat Snacks

No Chickening Out: Big Chains Dig in to Win the Chicken Sandwich Wars

Let's Chat Snacks Posted on Feb 9, 2021 8:00:00 AM

COVID-19 certainly took a steep toll in 2020, but it was also the year chicken sandwiches soared to new heights of popularity. After Popeyes achieved sky-high sales with the launch of its fried chicken sandwich in August 2019, prompting Rival Chick-fil-A to start a social media war over whose sandwich is better, the chicken scratch was on the wall: There's big money to be made with chicken sandwiches.

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Topics: Trends, Quick Service Restaurant, Flavors & Ingredients, Menu Strategy, Recipes, Food & Beverage, Sales & Profitability, Operations, COVID-19, Coronavirus, Sandwiches

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