Metaverse Measures Up, Major Restaurant Brands Dig In

Top restaurant chains are hungry to tap the promotional potential of the metaverse. Explore Jimmy John's and Pizza Hut's ambitious metaverse initiatives.

Back to Basics: A Second Helping of Tried and True Feeds the Bottom Line

Major chains like Burger King and McDonald's are revisiting and reinventing basics of the customer experience. Learn how they're making the old new again.

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