Thin is in when it comes to millennial snack preferences, and snack manufacturers are enjoying sweet success as they position products as thin to ride the wave of wellness foodservice trends. Driven by growing demand for snacks that combine on-the-go convenience, low-calorie nutrition and satisfying flavor, the rebranding of staples and classics as thin encompasses everything from cookies to crackers to chocolate bars.

Topics: Millennials, Better-for-You, Bars, Crackers, Flavors & Ingredients, Food & Beverage, Packaging, snacks

Crackers may come in small sizes, but their impact on the snack market is huge. Sales grew 17% during 2010-15, reaching $7.7 billion last year.¹  As consumers become more health conscious and insist on high-nutrition, low-fat food options, interest in crackers as a healthy alternative to salty treats may help boost sales over the long haul.

Topics: Snack, Better-for-You, Crackers, Health & Wellness, Biscuits